Marathon Pack was a Nike campaign focused on the launch of the new colourways for the Nike Pegasus 38 running shoe. We needed to bring it to life in the front of store areas in Sports Direct’s Thurrock and Watford stores, as well as in the Oxford Street store’s Nike running area.
The campaign focused on the camaraderie of runners leading up to the upcoming UK marathons, showing runners’ passion, determination and sense of community. We used bright, human photography, mixed with vibrant colours from the new footwear. Table displays showcased the shoe’s technology and innovation in ways which were not only simple to grasp, but also highly engaging.