Lillywhites Piccadilly Circus

Nike is a byword for high achievement and inspiration. But to maintain its global success, the brand needs to protect its well-crafted reputation in partner retail environments. Our work with Nike for Sports Direct and Lillywhites focuses on elevating the brand’s in-store environment – spanning retail comms, merchandising principles and digital fixtures.

Nike Football Bootroom - Lillywhites
Lillywhites bootroom original sketch
Lillywhites bootroom - silo wall
Sports Direct Oxford Street - Home of Football entrance