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Nike

CR7

Aligning their brand with the world’s biggest sports performers is a key part of Nike’s strategy. To support the launch of a new football boot inspired by the legendary Cristiano Ronaldo, CR7 splits into seven ‘chapters’, each part of the campaign introduces a new visual treatment for each stage of Ronaldo’s story.

Sports Direct Oxford Street CR7 retail display
CR7 Nike football boot display
Nike CR7 chaper 5 Lillywhites takeover mobile
Nike CR7 chaper 5 Lillywhites takeover