Sports Direct x Nike

Monster Kickabout

We worked with Sports Direct, COPA90 and Nike to design and develop a microsite to host the Monster Kick About 2021 campaign. Timed to coincide with the Euros 2020, the campaign aimed to get children back outside and playing football after lockdown.

The Monster Kick About took place across 5 days with over 3000 schools signing up and taking part. To support them in the week of football activity over £500,000 of sports kit was donated, including 15,000 footballs.

The website supported the campaign by hosting all the details and lesson plans needed for the schools to take part in the week of fun and allowing schools to register for the event for the chance to receive free kit.