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Hard Rock

This Is My Hard Rock

Our visual approach was rooted in communicating the spirit of Hard Rock Cafe’s core beliefs – individuality, authenticity and creativity. The models chosen for the campaign were those who truly embodied these values, with a raw photographic style used to capture their unique personalities and interests. To drive home this new attitude, we added unapologetic phrases including ‘This is My Vibe’ and ‘This is My Beat’.

Model playing drums in Hard Rock t-shirt
Makeup artist and model
Hard Rock concert/runway