To generate interest at store level and add a fresh perspective to the Hard Rock style, our advertising campaign focused on fashion stories from the stylish streets of London’s Shoreditch. Integrated with the ‘This is my Hard Rock’ social media campaign, it moved away from the traditional ‘broadcast only’ message the brand had previously employed.
By engaging audiences in a dialogue, the campaign aimed to appeal to the millennial desire to express individuality. Executed across social, OOH and in-store media, the call to action encouraged fans to share their own take on Hard Rock style – with consumers, brands and influencers all over the world getting involved.
The One Off approach was new for us. They sliced and diced us into tribes and provided a unique take on our customer base. Their RFP response delivered a year-long global campaign that felt like us, but better. Super happy with The One Off and the content they created…Rick Patrick, VP Creative