Alesha Dixon Collaboration

Alesha Dixon is a household name in many guises: singer, dancer, TV personality, children’s book author and mum. She is known for her positive outlook and infectious personality.

Her collaboration with George to create an exclusive line of kids’ clothing builds on this to present a collection of comfy, oversized shapes, bold and fun prints, reaffirming statements and unisex clothing. The onus is on kids being kids and them looking, but more importantly, feeling great. Based on this, we created a full identity suite for her collection covering all touchpoints from packaging to tone of voice.