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FatFace

Brand identity

We were commissioned to elevate the FatFace brand to have a more confident fashion presence, communicating a clear balance of life and style. We re-designed their identity into a confident, bold and fashion first identity that uses three distinctive facets cutting through three of the characters. These facets reference and celebrate the original heritage of the black runs of Val d’Isère in their very first logo, whilst creating a dynamic graphic style.