When your brand offers something truly special, your customer experience should match. Yet for rail operator Eurostar, their station communications and design weren’t living up to their promise. Since 2012, we’ve been working with the brand to redefine how it feels to jump aboard one of their services.
Our approach to redeveloping the brand’s interior environments began with a reconsideration of both function (how passengers used each space) and emotion (why they chose to travel with Eurostar).
The insights gathered then helped us craft a fresh, modern experience through contemporary interior design, vibrant digital comms and dynamic motion graphics content.