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A new brand doesn’t just have to introduce itself to customers – there are thousands of employees that need to understand its identity too. Leading up to the launch, we were tasked by EE’s brand and HR teams to create an internal space at their Hatfield HQ to help them do exactly that.

Known as ‘The House’, it’s designed for training new store staff and introducing business partners to the brand. Working closely with HR to understand each function the space needed to serve, we created a flexible, modular kit that allows all users to enjoy a seamless experience.

And being a UK-based location, we also wanted to capture the more humorous, uniquely British aspects of the brand through the overall aesthetic, comms tone of voice and even the furniture choices.