East Midlands Trains
Our ‘Little Finds, Big Prizes’ social media competition encouraged customers to share their hashtagged snaps of tiny figures featured in the campaign – which we’d hidden inside carriages and around the brand’s stations. As a reward, they could win free prizes. With lots of passengers getting involved (including a celeb or two), it generated a real buzz for the brand.
The competition extended the campaign’s audience reach while driving home the message that all the brand’s little improvements made a big difference to passenger journeys.
Through the game and prize elements, it also gave the East Midlands Trains brand a sense of generosity, fun and humour.