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East Midlands Trains


Our ‘Little Finds, Big Prizes’ social media competition encouraged customers to share their hashtagged snaps of tiny figures featured in the campaign – which we’d hidden inside carriages and around the brand’s stations. As a reward, they could win free prizes. With lots of passengers getting involved (including a celeb or two), it generated a real buzz for the brand.

The competition extended the campaign’s audience reach while driving home the message that all the brand’s little improvements made a big difference to passenger journeys.

Through the game and prize elements, it also gave the East Midlands Trains brand a sense of generosity, fun and humour.

East Midlands Trains 'Little finds big prizes' advert design
East Midlands Trains 'Less hassle with our app' facebook advert
East Midlands Trains All Ears campaign on iPad Facebook
East Midlands Trains Facebook page
Patrick Monahan tweet about East Midlands Trains campaign