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Defected x Toshiba

Integrated

We created the ultimate product demo for the Twitch generation. Global lockdowns in 2021 meant people were unable to travel to music festivals. So we partnered Toshiba TV with Defected Records and live-streamed the best of Defected Croatia 2021 on Twitch. Introducing Defected x Toshiba Y/OUR HOUSE.


To make it more immersive, we shot a live magazine show with VIP interviews, dance floors highlights and all the magic you’d enjoy if you were there.

Every day for six days viewers could tune in via defectedxtoshiba.com or directly on Defected Record’s Twitch channel. This enabled Toshiba to reach a new, tech-savvy audience while giving an immersive product demo on an epic scale.