VCMT was a commodities trading company. However, after switching to a focus on renewable energy trading and changing their name to Dare, they needed fundamental and ambitious changes to their brand. We worked with them to redefine their positioning and helped give meaning to their new name. In doing so, we created a bold, dynamic new brand identity which set the foundations for shaking up the industry.
The Dare brand needed to strike a fine balance between appealing to sharp, young minds who were looking to enter and transform this mainly conservative industry, while also conveying the gravitas of being a serious player in the category.
The project included a strategic repositioning, a new visual identity, a brand film, photography, a website and a soft launch on social media. Since its re-launch, Dare has appeared extensively in major financial publications, with its bold new identity helping to set the scene for equally bold opinions and approaches.