Bread & Butter is an annual ‘festival of style’ welcoming more than 30,000 movers and shakers across the fashion, music and food industries. With some of world’s biggest brands exhibiting, our pop-up store concept brought some distinctly Crocs-flavoured excitement and colour to the event. Vibrant, paint-splashed vintage bicycles and skateboards contrasted with pure white urban interiors – communicating a modern, disruptive brand.
Trading figures are based on many things and one of the biggest is sales. Europe had sold 8m pairs a year… that grew to 13m pairs a year.Vince Gunn, CEO Europe