Carter & White
We worked with start-up Carter & White to craft a brand for the Middle Eastern market. Aimed at a luxury audience, the business wanted to develop a range of beautiful and classic cotton products. The brand’s first product – a 100% Egyptian Cotton Giza undershirt, would be worn underneath traditional Arabic dress by men from ages 4 years up. A clear vision of this brand was established early on, with masculinity, sophistication and exceptional quality being of great importance.