Banks are central to many of the biggest moments of our lives. Yet few of us actually enjoy our relationship with them. So, how can you engage customers and raise brand perception beyond the purely functional – particularly when your product line is so complex? That was the problem that led British banking icon Barclays to our door.
Barclays is a worldwide financial brand that traces its banking origins back to 1690 – today helping countless businesses and individuals build the future they want. Yet despite a rich heritage and global reputation, the brand offered little standout from its competitors.
Following deep research into banking consumer behaviour, we unearthed an opportunity to focus on personalisation and service. Developing the concept of ‘Everybody Counts’, we then worked with Barclays to embed this new brand vision at every customer, colleague and community touchpoint.
The One Off have a collaborative and dynamic approach to solving client problems. This was a project on a scale that neither we, nor the agency team, had worked on previously.David Delaney, Head of Global Brand