One of the fastest growing beauty brands in the world, 3INA approached us to help them get a better understanding of their shopper and better articulate the brand proposition in order to maximise appeal and develop an ongoing plan to engage shoppers in-store.
Considering the customer journey from the store windows throughout, we looked to create concept designs to evolve their 80 stores worldwide. Reconfiguring how the store was merchandised we completed concept design for all graphics and introduced hand written font to add playful expression across the store. We developed free standing ‘Play’ tables at the heart of the store that encouraged customers to try something new and be inspired.
The modular design ensured that store staff were equipped with the tools to react quickly to promotions and the launch of new products. The previously product heavy environment made it challenging for the 3INA brand story to shine through. By experimenting with typography, TOV and merchandising we worked to increase ATV across the store, introducing elements such as hand-held mirrors to encourage experimentation and play, as well as communicating add-on products.