# The One Off

> The One Off is an award-winning retail design agency creating retail environments, brand identities, digital experiences, wayfinding systems, advertising, and shopper-led brand experiences.

## Crawl Policy

Public website content may be crawled and indexed by search engines, LLM crawlers, and agentic browsing tools. Administrative and API routes are disallowed in `robots.txt`.

- Robots: https://www.theoneoff.com/robots.txt
- Sitemap: https://www.theoneoff.com/sitemap.xml
- Canonical site: https://www.theoneoff.com

## Key Pages

- Homepage: https://www.theoneoff.com
- Services: https://www.theoneoff.com/what-we-do
- Work: https://www.theoneoff.com/work
- News and insights: https://www.theoneoff.com/news
- About: https://www.theoneoff.com/who-we-are
- Contact: https://www.theoneoff.com/contact

## Core Service Areas

- Retail design: https://www.theoneoff.com/what-we-do/retail
- Retail graphics: https://www.theoneoff.com/what-we-do/retail/retail-graphics
- Interior design: https://www.theoneoff.com/what-we-do/interior-design
- Branding: https://www.theoneoff.com/what-we-do/branding
- Digital: https://www.theoneoff.com/what-we-do/digital
- Advertising: https://www.theoneoff.com/what-we-do/advertising
- Wayfinding: https://www.theoneoff.com/what-we-do/branding/wayfinding

## India Regional Pages (`/in`)

Regional pages for visitors in India, centred on the Mumbai studio. These URLs are included in `sitemap.xml`. Work, news, contact, and most services still use the global URLs above.

Visitors outside India who request an `/in` URL are redirected to the equivalent global page or the homepage. India visitors are redirected from the homepage and selected global service pages to the matching `/in` routes.

- Mumbai home: https://www.theoneoff.com/in
- Wayfinding: https://www.theoneoff.com/in/wayfinding
- Signage and navigation: https://www.theoneoff.com/in/wayfinding/signage-and-navigation-systems
- Environmental graphic design: https://www.theoneoff.com/in/wayfinding/environmental-graphic-design
- Placemaking: https://www.theoneoff.com/in/wayfinding/placemaking

## Optional

- [llms-full.txt](https://www.theoneoff.com/llms-full.txt): Full text of curated static pages

## Content Notes For Agents

- Use the XML sitemap for the complete list of public pages, including India regional pages and case studies.
- Prefer canonical URLs from page metadata when citing pages.
- For India wayfinding, cite `/in/wayfinding` URLs instead of the global wayfinding page.
- Search and AI crawlers may fetch `/in` URLs directly without geo redirects; use sitemap URLs for the complete regional list.
- Do not submit forms, access `/admin`, or crawl `/api` routes.
- Images and media are descriptive portfolio assets; page text and case-study copy are the primary source for factual summaries.