Issue #042

A homage to Milton Glaser, PRIDE month, a creative 40th Anniversary, Lady Gaga X ADOBE
By Laura Galdi, on 29th June 2020

Welcome to your weekly dose of TOO x TOO – our round-up of the four most exciting, unusual or interesting things to drop in the last seven days, brought to you by the insights team here at The One Off.

A homage to Milton Glaser

On June 26th, Milton Glaser, one of the most admired and influential graphic designers in the last century, died at the age of 91, on the day of his birthday.

The designer, who was born in 1929 in the South Bronx, is commonly very popular for his I NY logo, which he produced in his late years after he already founded Milton Glaser Inc.

In 2018 Dress Code produced and Andree Andrew directed a short movie about Milton Glaser, where the designer talks about New York and finishes with explaining some details about the iconic logo mentioned above that spread around the world at an inconceivable pace and width.

PRIDE month

The annual Pride parade in London was due to happen last Saturday, but like many events this year, it has been postponed. However, Pride in London still used this opportunity to launch a campaign to celebrate.

Aimed at creating the same sense of community that would have been felt if the parade had gone ahead and to remind people to support each other the campaign used two separate media.

Firstly, a set of graphic messages that rotate around the slogan “You!, Me!, Us!, We!”, – depicted in the bold, bright and very colourful Martin font, to represent the societal variety typical of LGBT+ communities.

Then a short movie that was shot in two days, that features a wide range of LGBT+ community members expressing their own experiences during the pandemic lockdown and what they did to feel united.

On the Pride in London website, it is possible to read more about the 300.000 acts of allyship as the goal of the campaign.

A creative 40TH Anniversary

One of the most popular design and creativity resources, Creative Review, is celebrating their 40th anniversary this year.

For the occasion the CR team has created a special issue that both looks to the past and at the present. In fact, one section focuses on reflecting on the changes that happened to the creative industry over the past 40 years and to those specifically related to the Creative Review story.

Another, features interviews with four “creative heroes”, who according to Creative Review are shaping the creative culture of today a way to celebrate what has the publication become thanks to all kinds of creatives.

The issue, with a fun and vintage look cover designed by Annie Atkins, is still available on the Creative Review website.

Lady Gaga X ADOBE

Adobe and Lady Gaga have just launched a collaboration to invite creatives to joining the #Adobe #Chromatica Challenge.

Participants have time until the 21st of July to create a graphic that features Lady Gaga to represent how they would “escape to Chromatica”. 

The winner’s work will be judged based on Originality and Theme Relevance and on Creativity and Artistic Expressions. The prize will be $10.000 cash (or local currency), a signature by Lady Gaga on one’s work printed in high quality and 12 months of free Adobe creative app subscription.

The contest is open to residents of the US, UK, Canada, France, Germany and Japan.

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