Issue #022

LEGO defies gravity, Waitrose get tummies rumbling, Real-life 'Breakfast at Tiffany's' & flower power against waste.
By Laura Galdi, on 12th February 2020

Welcome to your weekly dose of TOO x TOO – our round-up of the four most exciting, unusual or interesting things to drop in the last seven days, brought to you by the insights team here at The One Off.

LEGO goes to space…

LEGO defied gravity and expectation by their new 864-piece International Space Station to space.

LEGO shared a video of its newest set being sent to space attached to high-altitude balloons which carried it 50km above the earth.

The new set is the latest model created by the toy giant to commemorate 20 years since humans first boarded the real space station.

“For over 20 years, the International Space Station has welcomed cooperation from different nations to achieve common goals that benefit all mankind. The largest spacecraft ever built, it continues to unlock discoveries not possible on Earth—and push the boundaries of human space exploration further than ever before”

Mouth-watering food stories from Waitrose

This is not the first time that Waitrose have opted for an ad campaign that tells us the story behind the food they offer, demonstrating their commitment to sourcing products which have derived from high-quality farming.

The campaign is made up of four short ads that with simple and realistic scenes set in sunny and silent fields, undoubtedly inspire quality, security and reliability.

Each of the commercials show the ingredient at harvest before showing the same ingredient being used to season or garnish an inviting dish with the tagline, “You can taste when it’s Waitrose and Partners”.

‘Breakfast at Tiffany’s’ IRL

Tiffany & Co. will make fans of 1960’s romantic comedy, Breakfast at Tiffany’s, dream come true, by opening The Tiffany Blue Box Café on the lower ground floor of Harrods for a limited time.

The Blue Box Café covered in amazonite-stone and hand-painted motifs will reflect the original Blue Box Café located in the NYC Tiffany & Co. flagship.

The café will open on Valentine’s Day and it is already possible to book for coffee, croissants and carats.

Coming up roses

Instead of the commonly used duck or goose down, sustainable clothing company Pangaia uses a filling of shredded flowers in its new capsule collection of puffer jackets.

Flwrdwn is the latest innovation from Pangaia, which has been in development for 10 years. The natural ingredients also make this a more sustainable option, with the flowers harvested using a regenerative method that is kinder to the environment.

The jacket’s filling is fully biodegradable, with the outer layer made from 100% recycled nylon and polyester. Additionally, the company has developed recycled-cotton tracksuits and a series of botanical dyes.

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