Issue #005

Puma give out free endorphins, Wotsits make a comeback, resale goes luxe and Channel 4 share complaints
By Charlotte Hurd, on 23rd August 2019

Welcome to your Friday dose of TOO x TOO – our round up of the four most exciting, unusual or interesting things to drop in the last seven days, brought to you by the insights team here at The One Off.

Puma’s Endorphin Store prescribes exercise

Puma have launched an pop-up promoting the credentials of its new trainer. The experience was created with fitness experts who prescribed six-minute experiences designed to boost endorphins, adrenaline and dopamine – after being provided with a new pair of the Puma shoes.

Jodie Sayer, team head of performance marketing at Puma, said: “This event is about changing people’s perception of fitness; from a tedious chore to a mood enhancing and joyous experience. By the end of their visit, guests will understand the importance of getting moving and releasing endorphins for their mental and physical wellness.”

Wotsits make a come back

Ever since Ofcom’s rules stopping ads for foods high in fat, sugar or salt from appearing during children’s programming came into force the Walkers razzmatazz has been bestowed on spin-offs like Sensations.

However, the new campaign from Walkers hopes to awaken the love for Monster Munch, Quavers and Wotsits.

The activity will run across TV and social encouraging parents to hide their favourite snacks from the kids.

Beijing Flagship puts ultra-luxe spin on the resale market

Luxury accessories brand Musée has opened a flagship in Beijing. One of the most high-end examples of the resale boom. The store is a gallery-esque homage to ‘pre-loved’ curation.

Store staff are able to tell shoppers more about the provenance of the item they are purchasing.

The resale market is growing 24 times faster than traditional retail as consumers look for more ethical, sustainable consumption.

Channel Four airs complaints received from viewers

The spot features actors and presenters reading out complaints that were made about them. Showcasing its diverse on-screen talent it features actors, presenters, comedians and news readers.

“This campaign celebrates one of the things at the heart of Channel 4’s identity: challenging the way our viewers think about the world,” Ian Katz, the broadcaster’s director of programmes, said. “When there isn’t someone complaining about one of our shows we should be worried.”

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