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Sofa.com

Latest Project

Branding

How can an established brand keep breaking ground? How can you keep the start-up spirit as you grow? After a period of considerable success, furniture retailer Sofa.com was losing share in a saturated market. We developed a strategy to refresh and restore the personality that had helped them cut through at launch.

Working with the team at Sofa.com, we injected the brand with a new warmth, personality and tone of voice. We then executed the new brand identity across the business – encompassing comms, advertising campaigns and product photography.

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