How can an established brand keep breaking ground? How can you keep the start-up spirit as you grow? After a period of considerable success, furniture retailer Sofa.com was losing share in a saturated market. We developed a strategy to refresh and restore the personality that had helped them cut through at launch.
Working with the team at Sofa.com, we injected the brand with a new warmth, personality and tone of voice. We then executed the new brand identity across the business – encompassing comms, advertising campaigns and product photography.