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The world of fashion is in constant flux. It’s not just the styles that change – retailers also have to keep pace with shifting customer priorities. Supermarket clothing brand George were facing precisely this challenge in their retail comms. It was our job to help make sure their shoppers got the message – in the right place, at the right time.

With its launch in 1990, George was the first brand to bring clothing lines into UK supermarkets. Since then, every one of its rivals has followed suit, creating an intensely competitive market where every retail element needs to work as hard as it can.

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