Wrangler

Brand Book

Deliver the brands time line, new product and marketing activity in a different way. We created an A3 flip pad and a quick reference pocket version.

We then wrapped it in a denim sleeve to keep it all on brand. Updateable and available in three washes.

[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]

Wrangler

Retail Graphics

When Lou left sister company Lee Jeans, she took us with her. So far, we've done promotional and fit photo shoots, as well as in-store POS.

We've even made Wrangler dolls to promote the new Carnaby Street store.

[TBC]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Pop Up Promotion]
[Wrangler Denim Retail Graphics Promotional Campaign Tags]
[Wrangler Denim Retail Graphics Promotional Campaign Elements Stencil]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Viral Guerilla Marketing]

Ashfield in2focus

Brand Guidelines

To inject warmth into the Ashfield In2Focus brand we were asked to redefine the identity and broaden its appeal for all audiences within the healthcare industry. Reflecting the ‘people’ focused nature of the business we developed a colourful secondary colour palette and a new illustration style to soften the brand. Following a series of client workshops, the tone of voice was also developed with some softer emotive messaging.The new A5 French folded guideline was created with a die cut cover and colourful inlays to the pages to celebrate the vibrancy of the refreshed identity palette and philosophy of the brand.

[Ashfield brand guidelines french fold colourful print]
[Ashfield brand guidelines french fold colourful print]
[Ashfield brand guidelines french fold colourful print]
[Ashfield brand guidelines french fold colourful print]

Royal Doulton

Head Office Redesign

We were approached by Royal Doulton to help them design their new head office following their acquisition by Wedgwood. We developed a materials palette to reflect the brand palette that had white at its core.

We encouraged the team to display fascinating objects from its archive to illustrate the company's innovative approach to product development. We chose to create a unique three dimensional wall tile based on a Minton floor tile that was manufactured in the Doulton factory. We created a reception, work and showroom spaces.

[Royal Doulton Head Office Reception refresh interior design]
[Royal Doulton Head Office Reception refresh Minton tile design]
[Royal Doulton Exhibition interior elaborate vinyl and pain wall patterns]
[Royal Doulton Exhibition interior elaborate vinyl and pain wall patterns]
[Royal Doulton Exhibition interior elaborate vinyl and pain wall patterns]
[Royal Doulton Timeline Brand Identity Graphic Illustration]

Fat Face

Brand Book and Swing Ticket

To invigorate the Fat Face brand we were asked to produce a book based on the brand's philosophy, 'Life is out there'. To do this we had a series of sessions with the team to really get to grips with the brand and their beliefs. We worked closely with Fat Face to create a scrapbook of life with a worn and well travelled feel that truly reflects the brand. We used a mix of different formats, textures and materials combined with a variety of hand-crafted type styles and different imagery to give each chapter a diverse look. These were all sewn together, to create a very distinctive and inspiring book.

[Fat Face beliefs book literature print paper typography book binding experimental]
[Fat Face beliefs book booklet union jack swing ticket literature print paper typography]
[Fat Face beliefs book literature print paper leather embossing typography book binding experimental]
[Fat Face beliefs book literature print typography concertinaed]
[Fat Face beliefs book pull out poster lifestyle]
[Fat Face Graphic]
[Fat Face swing tickets sewn distressed]
[Fat Face boys swing ticket sewn distressed]
[Fat Face girls swing tickets sewn distressed]
[Fat Face girls swing tickets sewn distressed]

BBC

Creative Learning Campaign

BBC approached us to develop a cohabit brand identity to engage staff and recruits to celebrate the passion and intelligence of the BBC learning division.

Creating an icon love learning identity to associate passion with academic advancement. The brand identity was developed across three brand pillars of creativity. Communications, posters, screen savers, introduction packs and internal comms were designed to intrigue by juxtaposing images and words that require the viewers to decipher the meaning.

[BBC Teamwall poster creative learning campaign]
[BBC Creative Learning Campaign Posters]
[Poster as part of a series of BBC internal communications for the creative learning campaign]
[A poster as part of the BBC internal comms creative learning campaign]
[A series of posters for internal communications ]

Lee

Retail Interiors

Design, manufacture and installation of graphics for the European launch event, which included commissioning Antwerp based graffiti artist PNK to create two huge pieces to sit as a back-drop to the seasonal product direction.

It was all hands on deck to pull together this event in Belgium. Over night we turned a factory into a catwalk venue.

[Lee Retail Interiors Jeans Denim POS Window]
[Lee Retail Interiors Jeans Denim POS Window]
[Lee Retail Interiors Jeans Denim POS Window]

Ashfield in2focus

New Starter Pack

As part of the brand audit, we were asked to review and develop a new induction pack to be sent out to all new starters.

The new softened tone of voice was combined with the new illustration style and colour palette to organise and simplify a complex legal document pack and careers toolkit. The new packs were a real success with improved retention of employees and positive brand feedback.

[Printed folder literature branding new starter]
[Printed folder literature branding new starter]
[Printed folder literature branding new starter]
[Printed folder literature branding new starter]