Wrangler

Retail Graphics

When Lou left sister company Lee Jeans, she took us with her. So far, we've done promotional and fit photo shoots, as well as in-store POS.

We've even made Wrangler dolls to promote the new Carnaby Street store.

[TBC]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Pop Up Promotion]
[Wrangler Denim Retail Graphics Promotional Campaign Tags]
[Wrangler Denim Retail Graphics Promotional Campaign Elements Stencil]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Viral Guerilla Marketing]

Wrangler

Brand Book

Deliver the brands time line, new product and marketing activity in a different way. We created an A3 flip pad and a quick reference pocket version.

We then wrapped it in a denim sleeve to keep it all on brand. Updateable and available in three washes.

[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]

Primark

Butler & Webb Brand and Identity

The branding for men's formal wear takes its inspiration from the tailor's chalk that is traditionally used when garments are designed and crafted.The ampersand symbol forming part of the logo has also been customised to be a needle and thread to add a further link to the tailored inspiration.

Ticketing is clean and simple, with options on a white or a dark grey board. Alternative formats of the logo have also been created to work on the wide range of garments from internal jacket pockets to button holes to back neck wovens and waistband over-riders.

[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion Ticketing Labels Tickets Tags]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion Ticketing Labels Tickets Tags]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion]
[Primark Butler Webb Suit Formal Wear Formalwear Suits Shirts Shirt Tie Smart Fashion In Store Retail]

Kathmandu

New Retail Format

Kathmandu design, manufacture and retail outdoor & travel clothing and equipment. The brand was 'born in New Zealand' where it has numerous stores but is relatively new to the UK.

The One Off were asked to develop a new retail format aligned to the UK market place. We developed a simple but flexible retail system that can cope with the diverse product range presented in store. Materials are pared down and where possible natural or recycled. We mixed in some brand storytelling elements that explain the Kathmandu philosophy. The teams travel photos are integrated into the wall paper in the fitting rooms.

[Kathmandu retail store White City Westfield window mannequin display and illuminated graphic Retail design]
[Kathmandu retail store White City Westfield window mannequin display and illuminated graphic Retail design]
[Kathmandu retail store White City Westfield window mannequin display and illuminated graphic pos merchandised Retail design]
[Retail design]
[Retail design]
[Kathmandu retail design]

Primark

5 Ways to Wear Campaign

We used a mix of black and white photography and oversized typography to communicate the 5-ways in which the Primark multi-way bra can be worn. Simple, bold and striking; the POS appeared as large-scale window posters as well as in-store campaign elements.

[Primark 5 ways lingerie campaign photography typography fashion shoot]
[Primark 5 ways lingerie campaign photography typography fashion shoot]

Everything Everywhere

New Retail Store Concept Roll Out

The One Off were appointed following a credentials pitch to design the new retail store concept for Everything Everywhere.

Experts from Orange and T-Mobile's marketing, brand, retail and insights teams were recruited to the project and worked collaboratively. We created interiors, graphics and digital images to create a new kind of communications store.

[Everything Everywhere retail design, White City London, mobile retailing]
[2011 Best in Brand Retail]
[Everything Everywhere, store design exterior fascia, Orange, T-mobile]
[]
[ Everything Everywhere Brand Overview]

Wrangler

Brand Book

Deliver the brands time line, new product and marketing activity in a different way. We created an A3 flip pad and a quick reference pocket version.

We then wrapped it in a denim sleeve to keep it all on brand. Updateable and available in three washes.

[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]
[Wrangler Brand Book Denim Special Packaging Presentation Printed Literature Guideline]