Primark

Workout 2016

The concept this year was focussed around different lifestyles and locations. With Primark available in more and more locations across the world it was important for customers to be able to relate to the brand wherever they're from.

The “Wherever You Are... Workout” campaign centres around epic landscapes, beautiful crops and abstract layering, aiming to pull together fitness enthusiasts from everywhere and demonstrate that location is not a limitation. The campaign was shot in Barcelona and included window and in-store POS for both the womens and mens collection and also included art direction for the womens press campaign.

[Primark Workout 2016 
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography, 
]
[Primark Workout 2016 
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography, 
]
[Primark Workout 2016 
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography, 
]
[Primark Workout 2016 
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography, 
]
[Primark Workout 2016 
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography, 
]
[Primark Workout 2016 
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography, 
]
[Primark Workout 2016 
Retail Graphics, Retail Design, Retail Designers, Brand Identity, Photography, 
]

Millies

Retail Interiors

We revived a tired brand, including its identity, consumer communications and environment, adding personality whilst communicating with the young female consumer audience.

A proposition that has the core offer of cookies at the front and centre whilst commercially communicating the additional offers of coffee and ice cream. The concept has been rolled out across the existing estate with new locations popping up everywhere.

[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]

Wrangler

Retail Graphics

When Lou left sister company Lee Jeans, she took us with her. So far, we've done promotional and fit photo shoots, as well as in-store POS.

We've even made Wrangler dolls to promote the new Carnaby Street store.

[TBC]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Pop Up Promotion]
[Wrangler Denim Retail Graphics Promotional Campaign Tags]
[Wrangler Denim Retail Graphics Promotional Campaign Elements Stencil]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Viral Guerilla Marketing]

EE

CONCEPT STORES

The One Off were appointed following a credentials pitch to design a new concept store to trial the Everything Everywhere brand on the high street.

Designed to evaluate customers acceptance of a new mobile communications brand, the store concept bought together Orange and T-Mobile propositions for the first time udner their joint venture agreement. and following a successful 5 store trial, 30 stores were rolled out. Based on the overwhelming success of these stores the decision was made to fully re-brand and EE as we know it was born.

[Everything Everywhere retail design, White City London, mobile retailing]
[Everything Everywhere, store design exterior fascia, Orange, T-mobile]
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[ Everything Everywhere Brand Overview]
[2011 Best in Brand Retail]
[Animation showreel retail design graphics timelapse]

EE

Location Photography

For Everyting Everywhere we wanted to create stores that where closely linked to the local community, for each location our team shot stills and video of local landmarks. This footage has been layered into in store POS and digital films.

[Everything Everywhere retail design, White City London, mobile retailing, consultation space]
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[Everything Everywhere award winning store design location photography]