George

Women's Denim

The revised Women’s Denim POS campaign and redesigned tickets give the store a high street feel, featuring striking photography and a concertina folded graphic that sits on shelves.

Areas of blue cut into the photography, working with the trouser fit colours and backdrop to help the jeans really stand out and make a cohesive denim area.

[Bay graphic for women's denim at George]
[Overview of retail graphics for George women's denim]
[Fit finder for George women's denim]
[Wonderfit bay graphic for George women's denim]
[Example of a swing ticket for George women's denim]

Millies

Retail Interiors

We revived a tired brand, including its identity, consumer communications and environment, adding personality whilst communicating with the young female consumer audience.

A proposition that has the core offer of cookies at the front and centre whilst commercially communicating the additional offers of coffee and ice cream. The concept has been rolled out across the existing estate with new locations popping up everywhere.

You may also like this...
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]

Wrangler

Retail Graphics

When Lou left sister company Lee Jeans, she took us with her. So far, we've done promotional and fit photo shoots, as well as in-store POS.

We've even made Wrangler dolls to promote the new Carnaby Street store.

[TBC]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Pop Up Promotion]
[Wrangler Denim Retail Graphics Promotional Campaign Tags]
[Wrangler Denim Retail Graphics Promotional Campaign Elements Stencil]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Viral Guerilla Marketing]

CONCEPT STORES

The One Off were appointed following a credentials pitch to design a new concept store to trial the Everything Everywhere brand on the high street.

Designed to evaluate customers acceptance of a new mobile communications brand, the store concept bought together Orange and T-Mobile propositions for the first time udner their joint venture agreement. and following a successful 5 store trial, 30 stores were rolled out. Based on the overwhelming success of these stores the decision was made to fully re-brand and EE as we know it was born.

[Everything Everywhere retail design, White City London, mobile retailing]
[Everything Everywhere, store design exterior fascia, Orange, T-mobile]
[]
[ Everything Everywhere Brand Overview]
[2011 Best in Brand Retail]
[Animation showreel retail design graphics timelapse]

Primark

5 Ways to Wear Campaign

We used a mix of black and white photography and oversized typography to communicate the 5-ways in which the Primark multi-way bra can be worn. Simple, bold and striking; the POS appeared as large-scale window posters as well as in-store campaign elements.

[Primark 5 ways lingerie campaign photography typography fashion shoot]
[Primark 5 ways lingerie campaign photography typography fashion shoot]