Nokia

Nokia Touch and Type campaign

The One Off developed the strategy for an integrated campaign to launch a new range of phones into the UK market that combined the benefits of both a touch screen and traditional keypad.

With distinct target markets for the two devices we developed a complementary but tailored look and feel for each device along with a specific, ATL, email, social and affiliate campaign as well as in-store comms and windows.

[Touch & Type in T5]
[Nokia Touch & Type campaign]
[Nokia Touch & Type campaign ]
[Nokia T5 online experience facebook ipad iphone digital Mobile Phone Communications]

Barclays

Barclays Piccadilly: Being: London

We designed a number of customer experiences within Barclays new Piccadilly flagship store. The installations aim to attract people into branch and build brand warmth through engagement and generosity.

Interactive elements were also developed to create a tool that focuses on providing local information rather than driving banking sales, presenting the constantly changing mood of London.

[We designed a number of customer experiences within Barclays new Piccadilly flagship store. The installations aim to attract people into branch and build brand warmth through engagement and generosity.

Interactive elements were also developed to create a tool that focuses on providing local information rather than driving banking sales, presenting the constantly changing mood of London.]
[Tbc]
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[tbc]

Millies

Retail Interiors

We revived a tired brand, including its identity, consumer communications and environment, adding personality whilst communicating with the young female consumer audience.

A proposition that has the core offer of cookies at the front and centre whilst commercially communicating the additional offers of coffee and ice cream. The concept has been rolled out across the existing estate with new locations popping up everywhere.

[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]

Best Buy

Retail Interiors - International

We worked with Best Buy for over 2 years across retail, interactive digital and international identity guidelines. Initial projects were more strategic and involved developing brand positioning in Europe, customer journey scenarios and writing zonal experience briefs.

The first European store was designed in Izmir, Turkey, followed by an award winning Flagship store at West Thurrock, in the UK, and then international implementation.

[Best Buy UK concept]
[Best Buy UK retail interior]
[Animations that promote a broad range of Best Buy\'s instore and remote services as part of the overall Best Buy UK launch. The promotion runs across multiple plasma screens throughout Best Buy store, with the aim to encourage customer inquiries at the in-store service hubs or just by talking to staff.]

Best Buy

Turkey Store

We created 3 in store experience zones, Connected World, Mobility and Gaming which were based on an organic and connected environment that lets technology be accessible and human. The zones demonstrate how new technology products can solve common customer problems.

The aim is to inspire the consumer by heroing them and offering bespoke solutions, rather than pre-packaged bundles. Each space has its own style, mood and content. Interactive displays and iconic architectural features invite customers to live learn and play in a communal experience.

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[Consultation area with semi-private bar style interaction]
[Detailed drawing of product table display]
[geek squad interactive bar with product display tables]

Wrangler

Retail Graphics

When Lou left sister company Lee Jeans, she took us with her. So far, we've done promotional and fit photo shoots, as well as in-store POS.

We've even made Wrangler dolls to promote the new Carnaby Street store.

[TBC]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Pop Up Promotion]
[Wrangler Denim Retail Graphics Promotional Campaign Tags]
[Wrangler Denim Retail Graphics Promotional Campaign Elements Stencil]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Viral Guerilla Marketing]

Everything Everywhere

New Retail Store Concept Roll Out

The One Off were appointed following a credentials pitch to design the new retail store concept for Everything Everywhere.

Experts from Orange and T-Mobile's marketing, brand, retail and insights teams were recruited to the project and worked collaboratively. We created interiors, graphics and digital images to create a new kind of communications store.

[Everything Everywhere retail design, White City London, mobile retailing]
[Everything Everywhere, store design exterior fascia, Orange, T-mobile]
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[ Everything Everywhere Brand Overview]
[2011 Best in Brand Retail]
[Animation showreel retail design graphics timelapse]