Johnson

Corporate Brochure

A six week project incorporating identity evolution, product ranging by the lifestyle categories of classic, modern and traditional, plus set design, build and photography.

The resulting brochure went down a storm. Watch this space for bathrooms...

[HR Johnson Tiles Product Brochure Photography Print Literature Magazine Catalogue Promotional]
[HR Johnson Tiles Product Brochure Photography Print Literature Magazine Catalogue Promotional]
[HR Johnson Tiles Product Brochure Photography Print Literature Magazine Catalogue Promotional]
[HR Johnson Tiles Product Brochure Photography Print Literature Magazine Catalogue Promotional]
[HR Johnson Tiles Product Brochure Photography Print Literature Magazine Catalogue Promotional]
[HR Johnson Tiles Product Brochure Photography Print Literature Magazine Catalogue Promotional]
[HR Johnson Tiles Product Brochure Photography Print Literature Magazine Catalogue Promotional]

Millies

Brand Identity & Packaging

Millie's asked The One Off to create a new identity including; logotype, colour palette, typeface, brand language and iconography to complement a new store design. The new logo has personality with a handcrafted, yet lively feel.

[Millies Cookies Packaging Brand Identity Graphics New Food]
[Millies Cookies Packaging Brand Identity Graphics New Food]
[Millies Cookies Packaging Brand Identity Graphics New Food]
[Millies Cookies Packaging Brand Identity Graphics New Food]
[Millies Cookies Packaging Brand Identity Graphics New Food]

George

International Brand Book

To introduce George to international partners, we've created a beautiful hand stitched coffee table brand book that conveys the three George customer promises of Quality, Style and Value. We've used fashion editorial for style; fit, fabric and durability messages for quality; and clear price messages combining with style and quality to deliver value.

The team has so far signed up two major partners with the first stores due to open in April. We have continued to work with the team to create launch windows, interior graphic styles and seasonal windows.

[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]
[George International Brand Book Printed Literature Stitching USB ]

Fedrigoni

Woodstock Promotional Calendar

We wanted the 2013 calendar to be functional; used each day, as a reminder of the range throughout the year. Inspired by the Woodstock colours, our idea was to create a set of notebooks and a diary; useful and informative.

We split information into categories of school subjects. The Maths book specified the weights; the Geography book detailed the environmental credentials and so on. The diary uses all 16 colours of stock, with 53 typefaces, donated from the best type foundries, to feature as a useful resource. All books are held together in a neat slipcase, where a pencil acts as the lock.

[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]
[Fedrigoni Woodstock Calendar 2013]

Design Council

Brand Communications

Following an extensive review, credentials pitch and paid creative pitch, the Design Council appointed us to create and develop the tone of voice for their brand image. As part of this, we created a character to communicate design methods across the site. He's called Bill. He's not got an agent and there are no royalty fees.

We produced a direct mail piece to inspire, promote and support the 'design fact finder' online tool. The piece displays facts taken from the tool on how design can help businesses grow. As the pages are turned, the die-cut tree matures.

[Design Council brand communications diagram branding tone of voice]
[Design Council brand communications literature booklet]
[Design Council brand communications literature booklet]
[Design Council brand communications literature booklet]

Ashfield in2focus

New Starter Pack

As part of the brand audit, we were asked to review and develop a new induction pack to be sent out to all new starters.

The new softened tone of voice was combined with the new illustration style and colour palette to organise and simplify a complex legal document pack and careers toolkit. The new packs were a real success with improved retention of employees and positive brand feedback.

[Printed folder literature branding new starter]
[Printed folder literature branding new starter]
[Printed folder literature branding new starter]
[Printed folder literature branding new starter]