Systagenix

Packaging and Web Design

To develop a brand strategy for Systagenix Wound Management that would allow them to have a unique voice in a competitive market.

The brand essence was summarised by the statement ‘Why Wait’. This spoke of a proactive company that had the expertise to deliver revolutionary wound care solutions.

A personal approach was adopted for the tone of voice in order to humanise the brand. This influenced the new name for the system along with how we described the four distinct product areas.

[Systagenix medical packaging medicine]
[Web Design website online digital]

Barclays

Barclays Piccadilly: Being: London

We designed a number of customer experiences within Barclays new Piccadilly flagship store. The installations aim to attract people into branch and build brand warmth through engagement and generosity.

Interactive elements were also developed to create a tool that focuses on providing local information rather than driving banking sales, presenting the constantly changing mood of London.

[We designed a number of customer experiences within Barclays new Piccadilly flagship store. The installations aim to attract people into branch and build brand warmth through engagement and generosity.

Interactive elements were also developed to create a tool that focuses on providing local information rather than driving banking sales, presenting the constantly changing mood of London.]
[Tbc]
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[tbc]

Best Buy

Retail Interiors - International

We worked with Best Buy for over 2 years across retail, interactive digital and international identity guidelines. Initial projects were more strategic and involved developing brand positioning in Europe, customer journey scenarios and writing zonal experience briefs.

The first European store was designed in Izmir, Turkey, followed by an award winning Flagship store at West Thurrock, in the UK, and then international implementation.

[Best Buy UK concept]
[Best Buy UK retail interior]
[Animations that promote a broad range of Best Buy\'s instore and remote services as part of the overall Best Buy UK launch. The promotion runs across multiple plasma screens throughout Best Buy store, with the aim to encourage customer inquiries at the in-store service hubs or just by talking to staff.]

Best Buy

Turkey Store

We created 3 in store experience zones, Connected World, Mobility and Gaming which were based on an organic and connected environment that lets technology be accessible and human. The zones demonstrate how new technology products can solve common customer problems.

The aim is to inspire the consumer by heroing them and offering bespoke solutions, rather than pre-packaged bundles. Each space has its own style, mood and content. Interactive displays and iconic architectural features invite customers to live learn and play in a communal experience.

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[Consultation area with semi-private bar style interaction]
[Detailed drawing of product table display]
[geek squad interactive bar with product display tables]

IMechE

Membership Guide

We were asked to develop a new membership guide and application forms for The Institute of Mechanical Engineers (IMECHE) in line with their new brand guidelines.

Key to the brief was that the forms appeal to all levels of potential members from undergraduates to engineering professionals with 40+ years experience whilst being easy to navigate, understand and complete.

[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ImechE Membership guide literature printed books typography]
[ IMechE Institute of Mechanical Engineers Membership guide booklet print bound book]
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Everything Everywhere

New Retail Store Concept Roll Out

The One Off were appointed following a credentials pitch to design the new retail store concept for Everything Everywhere.

Experts from Orange and T-Mobile's marketing, brand, retail and insights teams were recruited to the project and worked collaboratively. We created interiors, graphics and digital images to create a new kind of communications store.

[Everything Everywhere retail design, White City London, mobile retailing]
[Everything Everywhere, store design exterior fascia, Orange, T-mobile]
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[ Everything Everywhere Brand Overview]
[2011 Best in Brand Retail]
[Animation showreel retail design graphics timelapse]

Barclays

Global Headquarters Building Branding

From temporary exhibitions at the Scottish Open to brand architecture at the Worldwide Headquarters, Canary Wharf, we now work with Barclays across retail, signage, interiors, identity and branding.

From pencils for meeting rooms to 160 brand walls across 15 floors, we expressed the Barclays brand, at appropriate volumes, through the new Worldwide Headquarters at Canary Wharf.

[Barclays Corporate branch of the future photography city location shoot]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays Global Branding Guidelines Headquarters Online Branding Internal Website Intranet]
[Barclays 1CP Churchill Place Building Finance Money Photography Location]
[Barclays 1CP Churchill Place Building Finance Money Internal Wall Graphics]
[Barclays 1CP Churchill Place Building Finance Money Internal Wall Brand Comms]
[Barclays 1CP Churchill Place Building Finance Money Mouse Mat]
[Barclays 1CP Churchill Place Building Finance Money Tea Cups Mugs]
[Barclays 1CP Churchill Place Building Finance Money Desk Tidy Organiser]