To develop a brand strategy for Systagenix Wound Management that would allow them to have a unique voice in a competitive market.

The brand essence was summarised by the statement ‘Why Wait’. This spoke of a proactive company that had the expertise to deliver revolutionary wound care solutions.

A personal approach was adopted for the tone of voice in order to humanise the brand. This influenced the new name for the system along with how we described the four distinct product areas.

Here's the footage from our Autumn photoshoot for Primark. "All Wrapped Up" is in windows and in store across UK & Europe. Check it out...

The Everything Everywhere flagship store pushed the roll out concept further by focusing on the possibilities of a connected world.

The store is broken up into three zones: connected to your home, connected on the go and connected while you play. Each zone includes 'wow' products that allow you to do more with your device whether it be a mobile phone, tablet or a laptop.

To invigorate the Fat Face brand we were asked to produce a book based on the brand's philosophy, 'Life is out there'. To do this we had a series of sessions with the team to really get to grips with the brand and their beliefs. We worked closely with Fat Face to create a scrapbook of life with a worn and well travelled feel that truly reflects the brand. We used a mix of different formats, textures and materials combined with a variety of hand-crafted type styles and different imagery to give each chapter a diverse look. These were all sewn together, to create a very distinctive and inspiring book.

An identity was created from the archive typeface in the london HQ supported by a colour palette and illustration guidelines. The new brand collateral was encompassing, elegant and clear; softened with water colour illustration for VIP event communications and strengthened when talking to IFA’s using a bold version of Hevetica Neue and a structured grid for financial information.

To promote the international year of Co-operatives we were asked to build a website to support the IYC campervan tour. The theme is Co-operatives make the world smile.

The concept included a game that involved users creating a postcard they could share on Facebook. The identity which included it's own illustration style was then reflected on the campervan. The camper will be touring the UK and holding events at a variety of locations. The driver will direct people to the site as well a host the events.

To celebrate the new elements of the identity, a desk calendar was created for all employees and clients. The bold single use of colour and lighthearted seasonal illustrations of each month were combined with a die-cut to add interest and pace.

To introduce George to international partners, we've created a beautiful hand stitched coffee table brand book that conveys the three George customer promises of Quality, Style and Value. We've used fashion editorial for style; fit, fabric and durability messages for quality; and clear price messages combining with style and quality to deliver value.

The team has so far signed up two major partners with the first stores due to open in April. We have continued to work with the team to create launch windows, interior graphic styles and seasonal windows.