Packaging and Web Design
To develop a brand strategy for Systagenix Wound Management that would allow them to have a unique voice in a competitive market.
The brand essence was summarised by the statement ‘Why Wait’. This spoke of a proactive company that had the expertise to deliver revolutionary wound care solutions.
A personal approach was adopted for the tone of voice in order to humanise the brand. This influenced the new name for the system along with how we described the four distinct product areas.