A small store with a big personality. Located a stone’s throw from the London Olympic Aquatic Centre this store has a lot to do in a small format.

The water theme was emphasized here to give impact and was coupled with a centrally located bespoke mannequin stand to give this store a point of difference. iPads are an integral part of the design to drive web sales and brand awareness.

The new competitive range of swimwear uses innovative technology which allows the swimmer to "Become One' with their suit, cap and goggles. Our retail unit and bespoke mannequin that was designed to reinforce the Fastskin³ campaign, will be rolled out globally. The current Covent Garden Fastskin³ window campaign using anamorphic graphics was also design by TOO.

Following a successful creative pitch to design retail furniture to showcase Kickers products, we developed a textural and fresh kit of parts that can be used in a shop-in-shop or own brand retail environment.

Each element, from the contours of the furniture edging to the use of coloured layers within the design, was inspired by details found within the classic kick high boot.

The furniture elements were showcased in a bespoke stand design for Moda then fully rolled out across third party retailers.

Working with the innovations teams at T-Mobile and Sony Ericsson The One Off was appointed to develop a comprehensive music proposition capable of rivalling the Apple iPhone and iTunes offers.

The concept created an online community in which continuity between laptop and handset interfaces was paramount. This idea was then stretched to incorporated new handset technologies such as song recognition.

The One Off were appointed following a credentials pitch to design the new retail store concept for Everything Everywhere.

Experts from Orange and T-Mobile's marketing, brand, retail and insights teams were recruited to the project and worked collaboratively. We created interiors, graphics and digital images to create a new kind of communications store.

In October 2011 we were appointment by EE to develop a retail environment that supported the re-brand. We worked with the Retail Team to produce a highly flexible store that would change the way customers shop a mobile phone store.

Alongside the 50 new EE stores, we were challenged with developing treatments to update the branding across 650 T-Mobile, Orange and Everything Everywhere stores in 2 nights. All treatments had to be concealed until the new brand was launched in November 2012.

We re-designed the Sainsbury's Wing Store at The National Gallery. The concept was designed to engage a broad customer base, encourage more repeat visits to the store and meet the ambitions of the business plan.

We have worked with Banger Brothers to refine their current retail concept. The new design has been built in Westfield Stratford and features deconstructed timber panels with layered graphics. The grill is pushed to the counter line to allow customers to see the food being freshly prepared.