The One Off were appointed to design a bespoke unitary solution including supporting assets for the launch of the new fit form swimwear range. A unique collection of suits that are designed to give women more confidence and support for swim leisure activities.

It also included the design and product development of a unique hanger to support the launch and to elevate the product giving it a more fashionable appeal. Other assets including packing, bags and communication aids were also designed by The One Off to support the in store offer.

The Speedo Roadshow is a journey touring the UK and Europe, visiting key retail outlets, retailer HQs and top consumer events and festivals. The tour will enable the brand to showcase a greater depth of colours, patterns and contemporary styling throughout swim fitness, cup sized body shaping Speedo Sculpture, and Learn To Swim collections.

Shot in Miami, the campaign was inspired by high end, fashion stories creating a relaxed, strong style focus across image and video art direction, windows and in store POS. It has been a huge success with customers; qualitative research confirmed that two thirds of customers felt the imagery left them inclined to start holiday shopping despite the wet weather at launch. 100% confirmed they would return to store for summer product next year!

To support the rebrand of Primark's Denim Co range (also designed by The One Off) we created an integrated denim campaign which focussed on their range of fits. Our photography was clean and really let the denim do the talking. Offset with creative that had an editorial feel, we created oversize magazine spreads in window and continued this in store.

As part of the campaign we also created printed press magazines and had this converted to a digital flip book on Facebook.

Design, manufacture and installation of graphics for the European launch event, which included commissioning Antwerp based graffiti artist PNK to create two huge pieces to sit as a back-drop to the seasonal product direction.

It was all hands on deck to pull together this event in Belgium. Over night we turned a factory into a catwalk venue.

To introduce George to international partners, we've created a beautiful hand stitched coffee table brand book that conveys the three George customer promises of Quality, Style and Value. We've used fashion editorial for style; fit, fabric and durability messages for quality; and clear price messages combining with style and quality to deliver value.

The team has so far signed up two major partners with the first stores due to open in April. We have continued to work with the team to create launch windows, interior graphic styles and seasonal windows.

A shoot to promote the Lee Sounds Unsigned tour, where unknown bands played at a number of venues in the UK. We took the 'band' to the pub to make them feel more rock 'n' roll.