We were briefed to create an identity for a new foot care and footwear offering that would reflect the warmth and calmness of the brand.

The inspiration for the brand came from nature. The use of earthy tones and soft pebble imagery reinforce Shuropody's focus on natural treatments and comfort footwear.

The identity and supporting palette is in use across literature, consumer comms, website and within the 54 store estate.

We worked with Shuropody to develop a dual function high street outlet for footwear and foot care.

To the front a full range of ‘foot friendly’ products are displayed on simple, clean merchandising blocks to emphasise the calm and accessible brand values held by the company. The treatment environments towards the back of each store were approached as a warm and fresh take on a spa experience, offering a friendly service that will make you return again and again.

International identity guidelines generated for Best Buy for developing brand positioning in Europe.

Following the rebrand, we were asked to flex the internal brand elements to refresh the internal quarterly magazine and make it more relevant and fresh for each publication.

The die-cut cover allowed the overall look to feel uniform and consistent while revealing a glimpse of the key features inside. The main spreads have been created with template elements to allow the publication to be cost effectively designed and produced each time, yet still have interest and pace.

We looked at the brand positioning of Greene King's pubs, creating a graphic language and identity for 'lifestyle' and 'classic' pubs. This complemented the interior palette. We wanted to celebrate a classic pub's raw feel and heritage while making it a more positive and welcoming experience.

We were asked to develop a brand guideline for the Hapé Eco range using a new positioning and value set inline with the brandline of ‘forming the future’.

We refreshed and softened the identity palette to suit a wider consumer facing audience for the master brand. The defined sub category carries the unique ecologically focussed product along side the core.

Teva asked The One Off to create a packaging template and design that is attractive to stockists and consumers and maximises sales (including cross sell opportunities). To be recognised as a leading provider of quality, unbranded, volume OTC lines, which leverages Teva’s market-leading Rx presence.

Millie's asked The One Off to create a new identity including; logotype, colour palette, typeface, brand language and iconography to complement a new store design. The new logo has personality with a handcrafted, yet lively feel.