The One Off has been working with Samsung to develop an in-store and outdoor promotional campaign structure for their new brand store at Westfield Stratford.

We have started by developing a promotional hierarchy that covers everything from window displays, to animations, flyers, in-store comms and ticketing.

To the right are some examples of our first couple of campaigns, but this is just the beginning. Watch this space for more promotions in the future.

We were asked by Samsung UK to create a multi touchpoint communication campaign for the highly anticipated GS4 phone, driving pre-orders and attendance to the exclusive launch event at the Samsung Brand Store.

We focused the campaign on ‘Be The First’ to connect with consumers desire to obtain new technology. The campaign included a bespoke microsite to manage pre-orders and invite customers to the launch event. Social media, targeted emails and geo tagged mobile adverts were also used to direct consumers to the microsite. Store windows & in-store POS were dedicated to the launch & GS4.

Following the successful campaign of the printed brand book, we created an interactive, digital version. This can be viewed on screen by OUP globally.

The new identity for the Young Dimension brand takes its inspiration from coloured building blocks that form part of every childs toy box.

A light-coloured option has been created for the younger age range 6-24 months, whereas a more primary-coloured version was proposed for the slightly older age range of 2-7 years. Funky characters were also created for the younger age range which are used on the reverse of ticketing and on some in-store POS. Patterns and colour blocks were also used on ticketing to add vibrancy to appear to our younger customers.

The new competitive range of swimwear uses innovative technology which allows the swimmer to "Become One' with their suit, cap and goggles. Our retail unit and bespoke mannequin that was designed to reinforce the Fastskin³ campaign, will be rolled out globally. The current Covent Garden Fastskin³ window campaign using anamorphic graphics was also design by TOO.

We designed a number of customer experiences within Barclays new Piccadilly flagship store. The installations aim to attract people into branch and build brand warmth through engagement and generosity.

Interactive elements were also developed to create a tool that focuses on providing local information rather than driving banking sales, presenting the constantly changing mood of London.

Shot in London earlier in the year, the Christmas 2012 campaign layers onto the heritage inspired Autumn collection, but with the focus set high on all things festive; a beautifully decorated location, gold leaf, novelty jumpers and models of all ages having a good time and looking great! The campaign launched across windows, in store POS and digital video content in all UK and European stores. Happy Christmas... Love from Primark.

Continuing our varied work with Speedo, we designed and built the latest Covent Garden Flagship store in London.

Stretching over two floors the design showcases flexible retail equipment alongside bespoke feature areas to promote Speedo’s latest swimming technology. Delivered with a tight time scale and modest budget we handled all aspects of delivery to a very happy client. The store benefitted from an immediate increase in sales compared to the previous year.