Royal Doulton

Head Office Redesign

We were approached by Royal Doulton to help them design their new head office following their acquisition by Wedgwood. We developed a materials palette to reflect the brand palette that had white at its core.

We encouraged the team to display fascinating objects from its archive to illustrate the company's innovative approach to product development. We chose to create a unique three dimensional wall tile based on a Minton floor tile that was manufactured in the Doulton factory. We created a reception, work and showroom spaces.

[Royal Doulton Head Office Reception refresh interior design]
[Royal Doulton Head Office Reception refresh Minton tile design]
[Royal Doulton Exhibition interior elaborate vinyl and pain wall patterns]
[Royal Doulton Exhibition interior elaborate vinyl and pain wall patterns]
[Royal Doulton Exhibition interior elaborate vinyl and pain wall patterns]
[Royal Doulton Timeline Brand Identity Graphic Illustration]

Royal Doulton

'Live Royal Doulton' Launches

We were thrilled to work on the 'live Royal Doulton' online magazine, revealing a new contemporary look for the brand and aiming to put visual content to the forefront. We used an eclectic mix of fonts, smart captions, beautiful graphics, photography, animations and videos, bringing each section to life in a thought provoking and inspiring way. The site uses a scalable background image to reinforce the editorial style, with scrollable banners of content that sit along the top.This approach keeps the website fresh and contemporary, whilst retaining the traditional Royal Doulton qualities.

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National Trust

Nostell Priory

The brief was to communicate the stable block’s 18th century history to all ages in a way that is sensitive to the space, durable and achievable within a limited budget.

We injected warmth and colour into a large space with groups of timber graphic panels that told the story of the stables in a clear, accessible way. The result, an engaging space with interpretative and interactive content that complements the building’s history and architecture.

[Nostell Priory]
[Nostell Priory]
[Nostell Priory]
[Nostell Priory]
[Nostell Priory]
[Nostell Priory]

Primark

Denim Co. Brand and Identity

The new branding for the Denim Co. range focuses on a pure, authentic denim approach. The hand painted logo is reminiscent of traditional denim signage, aged and weathered for authenticity, whilst fit photography further adds to the feeling of an authentic denim brand. A denim destination is created in-store within each department using POS and fit guides. Bold colours are used alongside the fit photography to aid navigation.The brand sits across mens, womens and kids departments so ticketing is kept consistent across all.

[Primark Denim Co Tags Label Ticketing Colour Fashion ]
[Primark Denim Co Tags Label Ticketing Colour Fashion ]
[Denim Co In Store Retail Graphics Shop Wood Distressed Worn Fashion Ticketing Label]
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Aimia

I2C Brand Identity for Aimia

Aimia is a leading global player in loyalty marketing services, and have teamed up with Sainburys – one of the UK’s leading supermarkets in a 50-50 joint venture named i2c. i2c will use the insights gained from customer and shopper data to create targeted marketing communications and promotional campaigns exclusively from Sainburys’ FMCG clients.

We were asked to design the brand and website that brings i2c to life. Our approach is an identity made up of colourful particles, which reflects the handling of vast amounts of data. We’ve created an identity that resonates the brands core personality - passionate, forward thinking, inspirational and influential.

[Aimia Logo Brand Identity]
[Aimia Website ]
[Aimia Stationery ]
[Aimia Guidelines]

Clearly Business

Brand Guidelines

We were asked to come up with a name and identity for a new accountancy package for a partner company of Barclays – Clearly Business. The core of the product is to strengthen the relationship between accountants, their clients and Barclays.

Following a series of workshops we arrived at our name – eSync Direct which stemmed from the key brand attributes of ‘focused’ and ‘connected’. With the name established, we created a brand identity that taps into the key words through a circular lock up that is built of small triangles that represent the small businesses that the product is targeted towards, and their interconnection as a hub/community.

[Logo]
[Welcome page]
[Guidelines]
[Guidelines]