Capita Defence Recruitment
We were appointed by the Capita Defence Recruitment team to work with them on a new vision for the Army Recruitment Offices. This incorporated a retail design approach alongside brand communications and story telling touch points. Our main objective was to break down the barriers that many potential recruits and their parents experience during their application.
Together with key Army and Capita stakeholders, we established that one of the key focuses would be to present a more human and relatable side to the Army. We carried out a photo shoot that focused on talking to real solders and their real experiences.