Primark

Rebrand

Twelve new identities across sixteen departments over twelve months…what an amazing project! From going to store to meet customers, holding buying team workshops, pitching our concepts, crafting and bringing our ideas to life. Sampling, testing, trialing and researching, we worked as an integral part of the Primark team to fully deliver against our brief. Here are some of the brands we created…

[Primark brand logos instore identity marques Cedar Wood State B&W Denim Co Love to Lounge Ocean club Young Dimension]
[ Primark brand logos instore identity ticketing swing tag Cedar Wood State B&W Denim Co Love to Lounge Ocean club Young Dimension]
[ Primark brand logos instore identity ticketing swing tag Cedar Wood State B&W Denim Co Love to Lounge Ocean club Young Dimension]

EE

Retail Animations

The 2D Digital team have been busy producing a number of EEretail animations. These animations explain the brands key propositions, from Superfast 4GEE and Fibre Optic, to 'Fix It' services and data tariffs on 4G EE phones. The digital comms are all part of an integrated marketing mix, targeting a broad audience to launch the new proposition, brand look and feel.

Silver Cross

Product Photography

Making Silver Cross more relevant to today's mum, but at the same time retaining a link to the brand's heritage.

On the beach at Pendine Sands, Wales... what better place to play with the new 3-wheel travel system? The imagery produced by
The One Off shows the manoeuvrability of the new, unique 360 degree wheel.

[Silver Cross product photography shoot advertising ]
[Silver Cross product photography shoot advertising ]
[Silver Cross product photography shoot advertising ]

Aimia

I2C Brand Identity for Aimia

Aimia is a leading global player in loyalty marketing services, and have teamed up with Sainburys – one of the UK’s leading supermarkets in a 50-50 joint venture named i2c. i2c will use the insights gained from customer and shopper data to create targeted marketing communications and promotional campaigns exclusively from Sainburys’ FMCG clients.

We were asked to design the brand and website that brings i2c to life. Our approach is an identity made up of colourful particles, which reflects the handling of vast amounts of data. We’ve created an identity that resonates the brands core personality - passionate, forward thinking, inspirational and influential.

[Aimia Logo Brand Identity]
[Aimia Website ]
[Aimia Stationery ]
[Aimia Guidelines]

Hape

Hape Eco Brand Creation

In collaboration with Hapé International we have launched a new global range of environmentally friendly FSC certified toys to communicate the brands care for education, children and the environment.

To support this new range of toys we have developed a sub category. The Hapé Eco-toys identity carries the unique ecologically focussed product along side the core traditional toys.

[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Icon Iconography Symbol]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun FSDU Display Unit Freestanding POS]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Pack Packaging]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Pack Packaging ]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Pack Packaging Wall Bay]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Lifestyle Photography]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Lifestyle Photography]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Lifestyle Photography]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Lifestyle Photography]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Lifestyle Photography]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Lifestyle Photography]
[Hape Eco Brand Creation Identity Eco Toys Sustainable Children Play Fun Lifestyle Photography]