Twelve new identities across sixteen departments over twelve months…what an amazing project! From going to store to meet customers, holding buying team workshops, pitching our concepts, crafting and bringing our ideas to life. Sampling, testing, trialing and researching, we worked as an integral part of the Primark team to fully deliver against our brief. Here are some of the brands we created…
The 2D Digital team have been busy producing a number of EEretail animations. These animations explain the brands key propositions, from Superfast 4GEE and Fibre Optic, to 'Fix It' services and data tariffs on 4G EE phones. The digital comms are all part of an integrated marketing mix, targeting a broad audience to launch the new proposition, brand look and feel.
A series of reportage style photographs capture the essence of key Flagship cities: London, Manchester, Birmingham and Paris. They adorn the meeting rooms of the Barclays Wealth Centres.
Making Silver Cross more relevant to today's mum, but at the same time retaining a link to the brand's heritage.
On the beach at Pendine Sands, Wales... what better place to play with the new 3-wheel travel system? The imagery produced by
The One Off shows the manoeuvrability of the new, unique 360 degree wheel.
I2C Brand Identity for Aimia
Aimia is a leading global player in loyalty marketing services, and have teamed up with Sainburys – one of the UK’s leading supermarkets in a 50-50 joint venture named i2c. i2c will use the insights gained from customer and shopper data to create targeted marketing communications and promotional campaigns exclusively from Sainburys’ FMCG clients.
We were asked to design the brand and website that brings i2c to life. Our approach is an identity made up of colourful particles, which reflects the handling of vast amounts of data. We’ve created an identity that resonates the brands core personality - passionate, forward thinking, inspirational and influential.
Hape Eco Brand Creation
In collaboration with Hapé International we have launched a new global range of environmentally friendly FSC certified toys to communicate the brands care for education, children and the environment.
To support this new range of toys we have developed a sub category. The Hapé Eco-toys identity carries the unique ecologically focussed product along side the core traditional toys.