A simple typographic approach to this small-scale campaign works alongside product imagery to clearly shout about the new season range of womens handbags. The product range was shot simply in our photographic studio against a plain background so that the shots could be cut-out and integrated as part of the window poster design.

The older sister to the Young Dimension brand, we created the YD logo using an atmospheric background against a hot pink colour. The core application of this brand is on a black background making it feel striking and full of attitude. Other ideas around spray painting the logo directly onto various substrates has also helped to bring the brand to life. A gold version of the identity has also been created for use on ticketing for party wear.

The One Off were appointed to create a T-Mobile specific in store music experience where customers could play with the latest handsets, explore mobile jukebox, download/listen to tracks.

A revitalised promotional calendar has been completed, including new product grouping strategies. Student packs, 'Change Your Mind' and various sector promotions, including children and young adults, were all designed with great sales results.

ACS (Average Customer Spend) is up 12%, promotions are yielding a 400% increase and publisher support has increased... they want to help.

The George Spring Campaign brought the outside in, with large, contemporary floral designs combining with vibrant photography and strong, gender colour ways. The campaign message, 'Bring the Spring' reflects the emotional lift that comes with the season and also updating your wardrobe with more Spring influenced pieces.

Working as part of the Nokia UK retail marketing team, The One Off developed the strategy for the E7 integrated launch campaign across Nokia’s store portfolio.

The campaign, which was developed to deliver maximum footfall to stores, covered ATL, windows, in-store comms, email, social and promotional events was all developed and executed by The One Off. Despite challenging market conditions the campaign delivered against all KPI’s.

The new identity for the Young Dimension brand takes its inspiration from coloured building blocks that form part of every childs toy box.

A light-coloured option has been created for the younger age range 6-24 months, whereas a more primary-coloured version was proposed for the slightly older age range of 2-7 years. Funky characters were also created for the younger age range which are used on the reverse of ticketing and on some in-store POS. Patterns and colour blocks were also used on ticketing to add vibrancy to appear to our younger customers.

The brief was to create a new food outlet that engages with customers, and provides welcome relief in a busy commuter based environment.

The concept evolved from a kitchen table, a place where we all feel at ease. Warm timber tones add a feeling of authenticity contrasted with stylish marble and stone.

The visible back of house helps promote a transparent food making process allowing customers to see exactly where their food has come from. The concept has been implemented in both rail and air travel hubs around the world.