We used a mix of black and white photography and oversized typography to communicate the 5-ways in which the Primark multi-way bra can be worn. Simple, bold and striking; the POS appeared as large-scale window posters as well as in-store campaign elements.

A simple typographic approach to this small-scale campaign works alongside product imagery to clearly shout about the new season range of womens handbags. The product range was shot simply in our photographic studio against a plain background so that the shots could be cut-out and integrated as part of the window poster design.

To position Peter Werth as the first designer brand off the high street. The brief was to move away from the current focus on Peter Werth the character and create a direction for the brand reflecting the lifestyles and aspirations of their customers.

Photography was identified early on as being important to communicating this. Its cinematic, dynamic style was developed to create impact with the retail concept design complementing this.

Manchester's Canal Street was the location for the shoot, where we used Republics store staff as the models.

The Everything Everywhere flagship store pushed the roll out concept further by focusing on the possibilities of a connected world.

The store is broken up into three zones: connected to your home, connected on the go and connected while you play. Each zone includes 'wow' products that allow you to do more with your device whether it be a mobile phone, tablet or a laptop.

Making Silver Cross more relevant to today's mum, but at the same time retaining a link to the brand's heritage.

On the beach at Pendine Sands, Wales... what better place to play with the new 3-wheel travel system? The imagery produced by
The One Off shows the manoeuvrability of the new, unique 360 degree wheel.

The One Off has been working with Samsung to develop an in-store and outdoor promotional campaign structure for their new brand store at Westfield Stratford.

We have started by developing a promotional hierarchy that covers everything from window displays, to animations, flyers, in-store comms and ticketing.

To the right are some examples of our first couple of campaigns, but this is just the beginning. Watch this space for more promotions in the future.

The original Buddy Lee doll was given a cheeky twist for some sale POS created for Lee Jeans. Sale promotion created and produced by The One Off for Lee Jeans.

Fit POS and pocket sized booklets for customers to communicate product style and fit, through to guides that help the retailers buy into the Lee brand.