Lee

Press Pack

80s hip hop inspired the ‘Re-Lee’s of Kool’ range. The PR pack gave the flavour. A bit of ‘bling’, some original mixing from hip hop DJ Beethhoven and a coffee table booklet with imagery from back in the day.

Over 200 new accounts were opened, including 20 gold accounts, and an increase in sales of 2%. Success.

[Lee Press Pack Re-Lee Hip Hop Music Jeans Denim Fashion Retail Campaign]
[Lee Press Pack Re-Lee Hip Hop Music Jeans Denim Fashion Retail Campaign]
[Lee Press Pack Re-Lee Hip Hop Music Jeans Denim Fashion Retail Campaign]

Lee

Promotional Graphics

The original Buddy Lee doll was given a cheeky twist for some sale POS created for Lee Jeans. Sale promotion created and produced by The One Off for Lee Jeans.

Fit POS and pocket sized booklets for customers to communicate product style and fit, through to guides that help the retailers buy into the Lee brand.

[Lee Buddy Doll Retail Promotional Graphics Product]
[Lee Buddy Doll Retail Promotional Graphics Product]
[Lee Buddy Doll Retail Promotional Graphics Product]
[Lee Jeans Denim X-Line Printed Literature Book Guide]
[Lee Jeans Denim X-Line Printed Literature Book Guide]
[Lee Jeans Denim FIT Printed Literature Book Guide]
[Lee Jeans Denim FIT Printed Literature Book Guide]
[Lee Jeans Denim FIT Printed Literature Book Guide]
[Lee Jeans Denim FIT Printed Literature Book Guide]

Barclays

Global Headquarters Building Branding

From temporary exhibitions at the Scottish Open to brand architecture at the Worldwide Headquarters, Canary Wharf, we now work with Barclays across retail, signage, interiors, identity and branding.

From pencils for meeting rooms to 160 brand walls across 15 floors, we expressed the Barclays brand, at appropriate volumes, through the new Worldwide Headquarters at Canary Wharf.

[Barclays Corporate branch of the future photography city location shoot]
[Barclays Global Branding Guidelines Headquarters Online Branding Internal Website Intranet]
[Barclays 1CP Churchill Place Building Finance Money Photography Location]
[Barclays 1CP Churchill Place Building Finance Money Internal Wall Graphics]
[Barclays 1CP Churchill Place Building Finance Money Internal Wall Brand Comms]
[Barclays 1CP Churchill Place Building Finance Money Mouse Mat]
[Barclays 1CP Churchill Place Building Finance Money Tea Cups Mugs]
[Barclays 1CP Churchill Place Building Finance Money Desk Tidy Organiser]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]

Clearly Business

Brand Guidelines

We were asked to come up with a name and identity for a new accountancy package for a partner company of Barclays – Clearly Business. The core of the product is to strengthen the relationship between accountants, their clients and Barclays.

Following a series of workshops we arrived at our name – eSync Direct which stemmed from the key brand attributes of ‘focused’ and ‘connected’. With the name established, we created a brand identity that taps into the key words through a circular lock up that is built of small triangles that represent the small businesses that the product is targeted towards, and their interconnection as a hub/community.

[Logo]
[Welcome page]
[Guidelines]
[Guidelines]

Oxford University Press

Oxford World Classics - More than Words Campaign

To generate awareness of the relaunch of Oxford World's Classics to both a trade and consumer audience on a limited budget of £30K.

We created the 'More than Words' campaign which took inspiration from the emotive qualities intrinsic to the Classics titles.

Our year long marketing strategy also including ranging the books into a series of accessible subject areas which made purchasing and merchandising less complicated.

[Oxford University Press Oxford World\'s Classics campaign identity branding typography typographic word image]
[Oxford University Press Oxford World\'s Classics campaign identity typographic illustration ]
[ Oxford University Press Oxford World\'s Classics campaign identity typographic illustration poster]
[Oxford University Press Oxford World\'s Classics campaign identity typographic illustration poster]
[Oxford University Press Oxford World\'s Classics campaign identity typographic illustration poster series promotion books]
[ Oxford University Press Oxford World\'s Classics campaign identity typographic illustration literature complete list booklet books]
[ image Oxford University Press Oxford World\'s Classics campaign identity typographic illustration literature books collateral collection]
[Oxford University Press Oxford World\'s Classics campaign retail graphics window typography typographic word image visual merchandising]
[Oxford University Press Oxford World\'s Classics campaign retail graphics window typography typographic word image visual merchandising]

Lee

Promotional Graphics

The original Buddy Lee doll was given a cheeky twist for some sale POS created for Lee Jeans. Sale promotion created and produced by The One Off for Lee Jeans.

Fit POS and pocket sized booklets for customers to communicate product style and fit, through to guides that help the retailers buy into the Lee brand.

[Lee Buddy Doll Retail Promotional Graphics Product]
[Lee Buddy Doll Retail Promotional Graphics Product]
[Lee Buddy Doll Retail Promotional Graphics Product]
[Lee Jeans Denim X-Line Printed Literature Book Guide]
[Lee Jeans Denim X-Line Printed Literature Book Guide]
[Lee Jeans Denim FIT Printed Literature Book Guide]
[Lee Jeans Denim FIT Printed Literature Book Guide]
[Lee Jeans Denim FIT Printed Literature Book Guide]
[Lee Jeans Denim FIT Printed Literature Book Guide]

Trillion Fund

Brand Identity and Web Design

Trillion Fund is an investment company specialising in investing in green energy resources. As high prices prevent many from investing, their aim is to act on behalf of a large number of smaller investors.

We were asked to design the brand and website. Our approach is an identity that is made up of three core shapes – tide, solar and wind energies – coming together to form a single ‘globe’. Many people coming together to make a big difference.

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