Global Headquarters Building Branding
From temporary exhibitions at the Scottish Open to brand architecture at the Worldwide Headquarters, Canary Wharf, we now work with Barclays across retail, signage, interiors, identity and branding.
From pencils for meeting rooms to 160 brand walls across 15 floors, we expressed the Barclays brand, at appropriate volumes, through the new Worldwide Headquarters at Canary Wharf.
We were asked to develop a new membership guide and application forms for The Institute of Mechanical Engineers (IMECHE) in line with their new brand guidelines.
Key to the brief was that the forms appeal to all levels of potential members from undergraduates to engineering professionals with 40+ years experience whilst being easy to navigate, understand and complete.
Oxford University Press
Oxford World Classics - More than Words Campaign
To generate awareness of the relaunch of Oxford World's Classics to both a trade and consumer audience on a limited budget of £30K.
We created the 'More than Words' campaign which took inspiration from the emotive qualities intrinsic to the Classics titles.
Our year long marketing strategy also including ranging the books into a series of accessible subject areas which made purchasing and merchandising less complicated.
Tony Cragg sculpture guide
As part of the Barclays Worldwide Headquarters project, we created a brochure for the main sculpture displayed in the reception of the building. The brochure examined the design and fabrication by renowned sculptor Tony Cragg.