We were asked to develop a new membership guide and application forms for The Institute of Mechanical Engineers (IMECHE) in line with their new brand guidelines.
Key to the brief was that the forms appeal to all levels of potential members from undergraduates to engineering professionals with 40+ years experience whilst being easy to navigate, understand and complete.
Oxford University Press
Oxford World Classics - More than Words Campaign
To generate awareness of the relaunch of Oxford World's Classics to both a trade and consumer audience on a limited budget of £30K.
We created the 'More than Words' campaign which took inspiration from the emotive qualities intrinsic to the Classics titles.
Our year long marketing strategy also including ranging the books into a series of accessible subject areas which made purchasing and merchandising less complicated.
International Brand Book
To introduce George to international partners, we've created a beautiful hand stitched coffee table brand book that conveys the three George customer promises of Quality, Style and Value. We've used fashion editorial for style; fit, fabric and durability messages for quality; and clear price messages combining with style and quality to deliver value.
The team has so far signed up two major partners with the first stores due to open in April. We have continued to work with the team to create launch windows, interior graphic styles and seasonal windows.