International identity guidelines generated for Best Buy for developing brand positioning in Europe.
We have worked with Blackwell for over six years and have developed a brand positioning around the concept of 'The Knowledge Retailer'. A new identity has been successfully created with a commissioned typeface to echo the original fascia identity. This was then implemented across graphics, promotions, product, packaging, web and retail design.
We were asked to develop a new membership guide and application forms for The Institute of Mechanical Engineers (IMECHE) in line with their new brand guidelines.
Key to the brief was that the forms appeal to all levels of potential members from undergraduates to engineering professionals with 40+ years experience whilst being easy to navigate, understand and complete.
This B2B piece of literature was designed to present a high performing portfolio of tourist property to investors attending a conference.
The literature showcased each individual site with plans and photographs as well as reflecting the professionalism of the John Woodward Group business.
Providing services to the construction, engineering, military housing and rail industries. Balfour Beatty work efficiently and invisibly on a daily basis, with many of their services going unnoticed by the public eye. We created environmental graphics for key locations in the service department, each vista with an individual branded graphic and bespoke message.
Global Headquarters Building Branding
From temporary exhibitions at the Scottish Open to brand architecture at the Worldwide Headquarters, Canary Wharf, we now work with Barclays across retail, signage, interiors, identity and branding.
From pencils for meeting rooms to 160 brand walls across 15 floors, we expressed the Barclays brand, at appropriate volumes, through the new Worldwide Headquarters at Canary Wharf.