Denim Co. Brand and Identity
The new branding for the Denim Co. range focuses on a pure, authentic denim approach. The hand painted logo is reminiscent of traditional denim signage, aged and weathered for authenticity, whilst fit photography further adds to the feeling of an authentic denim brand. A denim destination is created in-store within each department using POS and fit guides. Bold colours are used alongside the fit photography to aid navigation.The brand sits across mens, womens and kids departments so ticketing is kept consistent across all.
Cedar Wood State Brand and Identity
Dark, gritty, confident and full of attitude, the new identity for Cedar Wood State needed to have a much stronger tone of voice and impact in-store. We wanted to create a brand identity that male customers began to associate with high-fashion garments and that could also work as an icon on clothing.
Traditionally cedar wood was used to manufacture shipping crates for garments as it has insect repellent properties. This is where our moth inspiration came from. Ticketing materials have been carefully selected to add further authenticity to the attitude of the brand.
A big campaign for Lee and other brands to help raise money for ‘Whatever It Takes’. Lee teamed up with Kaiser Chiefs, Bloc Party and Doves. It started small with a sales tool to sell in the promotion to retailers. We moved on to product ticketing, in-store displays in House of Fraser on Oxford Street, window displays in USC and Westworld, and adverts on asos.com.
A shoot to promote the Lee Sounds Unsigned tour, where unknown bands played at a number of venues in the UK. The photos were used in press adverts featured in magazine nationwide.
Interpretation - Grimes Graves
English Heritage approached us to design a new interpretation for Grime’s Graves, a Neolithic flint mine, offering visitors a much wider and richer overview of the landscape and its history. To create a space that is accessible to visitors of all ages, from school children to enthusiastic explorers and historians.
The whole interpretation from the structure to the graphic treatments was inspired by the landscape and its development over time. Configured to fit a lot of content into the small space, the new exhibition creates an emotive and atmospheric experience for visitors.
Manchester City of Firsts Illustration
The first flagship branch for Barclays opened in Manchester. Working with local illustrators we brought to life the concept of ‘Manchester City of Firsts’.
The campaign began with a short Christmas focused piece entitled ‘Do you remember your first’ followed by the full concept showing illustrations depicting things that happened first in Manchester from splitting the atom to the first public transport system.
A brand bible was created to capture and communicate the newly created Millie's brand experience. The document encapsulates everything about the brand, from identity guidelines and tone of voice through to how to build a new Millie's environment.
The book is in use globally across the Millie's widening estate stretching from the states to Hong Kong and Singapore.
Tony Cragg sculpture guide
As part of the Barclays Worldwide Headquarters project, we created a brochure for the main sculpture displayed in the reception of the building. The brochure examined the design and fabrication by renowned sculptor Tony Cragg.