Oxford University Press
Read & Roam Campaign
The One Off were tasked to create and brand a summer promotion to increase book sales within several markets including students, book lovers and holiday readers.
The theme ‘Read and Roam’ was created as a way to link books in the Oxford World’s Classics range with the concept of travel; books were associated with the climate and concept of various places around the world, from sunny climes to cool expeditions. Titles become relevant to consumers for holiday purchases, research on foreign countries and even a new angle on the subject matter of a book.