The One Off were tasked to create and brand a summer promotion to increase book sales within several markets including students, book lovers and holiday readers.

The theme ‘Read and Roam’ was created as a way to link books in the Oxford World’s Classics range with the concept of travel; books were associated with the climate and concept of various places around the world, from sunny climes to cool expeditions. Titles become relevant to consumers for holiday purchases, research on foreign countries and even a new angle on the subject matter of a book.

The 'Grow Your Knowledge' campaign for Oxford University Press was a re-brand to the Oxford World’s Classics range of titles, creating a marketing campaign to improve the appeal of the books to a broader, general audience without undermining its position amongst students and lecturers.

A six week project incorporating identity evolution, product ranging by the lifestyle categories of classic, modern and traditional, plus set design, build and photography.

The resulting brochure went down a storm. Watch this space for bathrooms...

We created guidelines for the implementation of POS across all stores.

We revived a tired brand, including its identity, consumer communications and environment; adding personality, whilst communicating with the young female consumer audience.

A proposition that has the core offer of cookies at the front and centre, whilst commercially communicating the additional offers of coffee and ice cream. The concept is now being tested in Edinburgh and Derby, with a roll out across the existing estate to follow soon.

To invigorate the Fat Face brand we were asked to produce a book based on the brand's philosophy, 'Life is out there'. To do this we had a series of sessions with the team to really get to grips with the brand and their beliefs. We worked closely with Fat Face to create a scrapbook of life with a worn and well travelled feel that truly reflects the brand. We used a mix of different formats, textures and materials combined with a variety of hand-crafted type styles and different imagery to give each chapter a diverse look. These were all sewn together, to create a very distinctive and inspiring book.

A beautiful, detailed, magnet sealed A5 folder and slipcase containing key literature for new engineering starters at Rolls-Royce.

We used a combination of uncoated and textured papers and foils to create a pack that celebrated the philosophy of ‘precision and detail excellence’. Each oversize A5 folder contained a number of booklets that were created to enable the packs to be easily navigated and updated when needed. A pocket at the back held loose additional sheets that were needed and a smaller pocket was incorporated for USB content.

As part of the Barclays Worldwide Headquarters project, we created a brochure for the main sculpture displayed in the reception of the building. The brochure examined the design and fabrication by renowned sculptor Tony Cragg.