Oxford University Press
Oxford World Classics - More than Words Campaign
To generate awareness of the relaunch of Oxford World's Classics to both a trade and consumer audience on a limited budget of £30K.
We created the 'More than Words' campaign which took inspiration from the emotive qualities intrinsic to the Classics titles.
Our year long marketing strategy also including ranging the books into a series of accessible subject areas which made purchasing and merchandising less complicated.