No Secret Brand and Identity
The lingerie brand aimed at the younger Primark customer, the No Secret logo is girly and pretty without being fussy. The spirograph-inspired logo in hot pink sits against a plain white background and looks clean and bright. Initial ideas were explored using multi-colours within the logo; colours that could be selected to work perfectly with the multi-patterned range of products. A full range of ticketing has been designed and sampled including coloured swing tickets and bra cup size letters..