Working as part of the Nokia UK retail marketing team, The One Off developed the strategy for the E7 integrated launch campaign across Nokia’s store portfolio.

The campaign, which was developed to deliver maximum footfall to stores, covered ATL, windows, in-store comms, email, social and promotional events was all developed and executed by The One Off. Despite challenging market conditions the campaign delivered against all KPI’s.

The One Off developed the strategy for an integrated campaign to launch a new range of phones into the UK market that combined the benefits of both a touch screen and traditional keypad.

With distinct target markets for the two devices we developed a complementary but tailored look and feel for each device along with a specific, ATL, email, social and affiliate campaign as well as in-store comms and windows.

Following the development of the retail store design for EE, we worked with the HR team to develop two training rooms for all EE employees. Known as 'The House' we developed a concept that reflects the brand and retail design, and ensures the environment is homely, welcoming and an enjoyable place to learn.

In October 2011 we were appointment by EE to develop a retail environment that supported the re-brand. We worked with the Retail Team to produce a highly flexible store that would change the way customers shop a mobile phone store.

Alongside the 50 new EE stores, we were challenged with developing treatments to update the branding across 650 T-Mobile, Orange and Everything Everywhere stores in 2 nights. All treatments had to be concealed until the new brand was launched in November 2012.

Targeted frequent travellers passing through Nokia’s Heathrow T5 store our travel campaign bought to life the benefits of a range of Nokia smartphones positioning them as an indispensible travel companion.

The One Off has been working with Samsung to develop an in-store and outdoor promotional campaign structure for their new brand store at Westfield Stratford.

We have started by developing a promotional hierarchy that covers everything from window displays, to animations, flyers, in-store comms and ticketing.

To the right are some examples of our first couple of campaigns, but this is just the beginning. Watch this space for more promotions in the future.

For Everyting Everywhere we wanted to create stores that where closely linked to the local community, for each location our team shot stills and video of local landmarks. This footage has been layered into in store POS and digital films.

The Everything Everywhere flagship store pushed the roll out concept further by focusing on the possibilities of a connected world.

The store is broken up into three zones: connected to your home, connected on the go and connected while you play. Each zone includes 'wow' products that allow you to do more with your device whether it be a mobile phone, tablet or a laptop.