Working as part of the Nokia UK retail marketing team, The One Off developed the strategy for the E7 integrated launch campaign across Nokia’s store portfolio.

The campaign, which was developed to deliver maximum footfall to stores, covered ATL, windows, in-store comms, email, social and promotional events was all developed and executed by The One Off. Despite challenging market conditions the campaign delivered against all KPI’s.

Targeted frequent travellers passing through Nokia’s Heathrow T5 store our travel campaign bought to life the benefits of a range of Nokia smartphones positioning them as an indispensible travel companion.

The One Off worked with Samsung to create a stunning window display for Harrods. The window showcases the magic of technology in an artful way and was displayed during a window exhibition celebrating South Korea.

The branding for men's formal wear takes its inspiration from the tailor's chalk that is traditionally used when garments are designed and crafted.The ampersand symbol forming part of the logo has also been customised to be a needle and thread to add a further link to the tailored inspiration.

Ticketing is clean and simple, with options on a white or a dark grey board. Alternative formats of the logo have also been created to work on the wide range of garments from internal jacket pockets to button holes to back neck wovens and waistband over-riders.

The older sister to the Young Dimension brand, we created the YD logo using an atmospheric background against a hot pink colour. The core application of this brand is on a black background making it feel striking and full of attitude. Other ideas around spray painting the logo directly onto various substrates has also helped to bring the brand to life. A gold version of the identity has also been created for use on ticketing for party wear.

The One Off were tasked to create and brand a summer promotion to increase book sales within several markets including students, book lovers and holiday readers.

The theme ‘Read and Roam’ was created as a way to link books in the Oxford World’s Classics range with the concept of travel; books were associated with the climate and concept of various places around the world, from sunny climes to cool expeditions. Titles become relevant to consumers for holiday purchases, research on foreign countries and even a new angle on the subject matter of a book.

The new competitive range of swimwear uses innovative technology which allows the swimmer to "Become One' with their suit, cap and goggles. Our retail unit and bespoke mannequin that was designed to reinforce the Fastskin³ campaign, will be rolled out globally. The current Covent Garden Fastskin³ window campaign using anamorphic graphics was also design by TOO.

Targeted frequent travellers passing through Nokia’s Heathrow T5 store our travel campaign bought to life the benefits of a range of Nokia smartphones positioning them as an indispensible travel companion.