Nokia

Nokia E7 Campaign

Working as part of the Nokia UK retail marketing team, The One Off developed the strategy for the E7 integrated launch campaign across Nokia’s store portfolio.

The campaign, which was developed to deliver maximum footfall to stores, covered ATL, windows, in-store comms, email, social and promotional events was all developed and executed by The One Off. Despite challenging market conditions the campaign delivered against all KPI’s.

[Nokia E7 Launch in Bromley]
[Nokia E7 Launch Campaign in Bromley]
[Nokia E7 Launch Campaign in Bromley]
[Nokia E7 Launch Campaign in Bromley]
[Nokia E7 launch campaign ]

Millies

Retail Interiors

We revived a tired brand, including its identity, consumer communications and environment, adding personality whilst communicating with the young female consumer audience.

A proposition that has the core offer of cookies at the front and centre whilst commercially communicating the additional offers of coffee and ice cream. The concept has been rolled out across the existing estate with new locations popping up everywhere.

[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]
[Millies Cookies retail kiosk concept]

Wrangler

Retail Graphics

When Lou left sister company Lee Jeans, she took us with her. So far, we've done promotional and fit photo shoots, as well as in-store POS.

We've even made Wrangler dolls to promote the new Carnaby Street store.

[TBC]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Pop Up Promotion]
[Wrangler Denim Retail Graphics Promotional Campaign Tags]
[Wrangler Denim Retail Graphics Promotional Campaign Elements Stencil]
[Wrangler Denim Retail Graphics Promotional Campaign]
[Wrangler Denim Retail Graphics Promotional Campaign Viral Guerilla Marketing]

Kathmandu

New Retail Format

Kathmandu design, manufacture and retail outdoor & travel clothing and equipment. The brand was 'born in New Zealand' where it has numerous stores but is relatively new to the UK.

The One Off were asked to develop a new retail format aligned to the UK market place. We developed a simple but flexible retail system that can cope with the diverse product range presented in store. Materials are pared down and where possible natural or recycled. We mixed in some brand storytelling elements that explain the Kathmandu philosophy. The teams travel photos are integrated into the wall paper in the fitting rooms.

[Retail design]
[Retail design]
[Kathmandu retail design]
[Kathmandu retail store White City Westfield window mannequin display and illuminated graphic Retail design]
[Kathmandu retail store White City Westfield window mannequin display and illuminated graphic Retail design]
[Kathmandu retail store White City Westfield window mannequin display and illuminated graphic pos merchandised Retail design]

Panopolis

New Food Outlet

The brief was to create a new food outlet that engages with customers, and provides welcome relief in a busy commuter based environment.

The concept evolved from a kitchen table, a place where we all feel at ease. Warm timber tones add a feeling of authenticity contrasted with stylish marble and stone.

The visible back of house helps promote a transparent food making process allowing customers to see exactly where their food has come from. The concept has been implemented in both rail and air travel hubs around the world.

[Panopolis food outlet retail store design 3d restaurant eating ]
[Panopolis food outlet retail store design 3d restaurant eating interior branding graphics]
[Panopolis food outlet retail store design 3d restaurant eating interior branding graphics]

Everything Everywhere

New Retail Store Concept Roll Out

The One Off were appointed following a credentials pitch to design the new retail store concept for Everything Everywhere.

Experts from Orange and T-Mobile's marketing, brand, retail and insights teams were recruited to the project and worked collaboratively. We created interiors, graphics and digital images to create a new kind of communications store.

[Everything Everywhere retail design, White City London, mobile retailing]
[Everything Everywhere, store design exterior fascia, Orange, T-mobile]
[]
[ Everything Everywhere Brand Overview]
[2011 Best in Brand Retail]
[Animation showreel retail design graphics timelapse]

Primark

5 Ways to Wear Campaign

We used a mix of black and white photography and oversized typography to communicate the 5-ways in which the Primark multi-way bra can be worn. Simple, bold and striking; the POS appeared as large-scale window posters as well as in-store campaign elements.

[Primark 5 ways lingerie campaign photography typography fashion shoot]
[Primark 5 ways lingerie campaign photography typography fashion shoot]