We were asked to design a new range of ticketing and in-store point of sale for the comprehensive Next denim range. The key objective was to communicate the depth of the range in an easy to understand, very visual way appealing to the wide range of Next customers.

A six week project incorporating identity evolution, product ranging by the lifestyle categories of classic, modern and traditional, plus set design, build and photography.

The resulting brochure went down a storm. Watch this space for bathrooms...

In collaboration with Hapé International we have launched a new global range of environmentally friendly FSC certified toys to communicate the brands care for education, children and the environment.

To support this new range of toys we have developed a sub category. The Hapé Eco-toys identity carries the unique ecologically focussed product along side the core traditional toys.

We were asked to develop a brand guideline for the Hapé Eco range using a new positioning and value set inline with the brandline of ‘forming the future’.

We refreshed and softened the identity palette to suit a wider consumer facing audience for the master brand. The defined sub category carries the unique ecologically focussed product along side the core.

As part of its programme of international expansion, George has established a new International team. Opening specialist stand alone George outlets in new overseas markets, through franchise agreements, the team needed an identity, tone of voice and set of collateral that would help create a convincing sell in offer. Using the brand colours and typeface, we created a G icon derived from the logo that can flex in colour and size to be applied to different types of collateral. We have applied this to a 60pp franchise manual and a suite of additional manuals.

As part of the Barclays Worldwide Headquarters project, we created a brochure for the main sculpture displayed in the reception of the building. The brochure examined the design and fabrication by renowned sculptor Tony Cragg.

The 'Grow Your Knowledge' campaign for Oxford University Press was a re-brand to the Oxford World’s Classics range of titles, creating a marketing campaign to improve the appeal of the books to a broader, general audience without undermining its position amongst students and lecturers.

Following the rebrand, we were asked to flex the internal brand elements to refresh the internal quarterly magazine and make it more relevant and fresh for each publication.

The die-cut cover allowed the overall look to feel uniform and consistent while revealing a glimpse of the key features inside. The main spreads have been created with template elements to allow the publication to be cost effectively designed and produced each time, yet still have interest and pace.