We developed and created a new brand, digital identity and dynamic website for Luto. The identity needed to be friendly and approachable whilst conveying absolute clarity and precision. We created a palette that was fresh and contemporary and was appropriate for both the end user and the healthcare industry.

The developed marque was iconic and abstract with a hand crafted playful feel which added to the softness and warmth of the brand palette.

Teva asked The One Off to create a packaging template and design that is attractive to stockists and consumers and maximises sales (including cross sell opportunities). To be recognised as a leading provider of quality, unbranded, volume OTC lines, which leverages Teva’s market-leading Rx presence.

Bold use of illustration within the new brand identity adds warmth as well as impact across the collateral. The introduction of a warm secondary colour palette helps to soften the brand, along with more emotive messaging that engages people within the healthcare profession.

The client reports an improved retention of employees and positive brand feedback, with a marked increase in the volume of quality candidates and a subsequent reduction in recruitment and media spend.

To inject warmth into the Ashfield In2Focus brand we were asked to redefine the identity and broaden its appeal for all audiences within the healthcare industry. Reflecting the ‘people’ focused nature of the business we developed a colourful secondary colour palette and a new illustration style to soften the brand. Following a series of client workshops, the tone of voice was also developed with some softer emotive messaging.The new A5 French folded guideline was created with a die cut cover and colourful inlays to the pages to celebrate the vibrancy of the refreshed identity palette and philosophy of the brand.

As part of the brand audit, we were asked to review and develop a new induction pack to be sent out to all new starters.

The new softened tone of voice was combined with the new illustration style and colour palette to organise and simplify a complex legal document pack and careers toolkit. The new packs were a real success with improved retention of employees and positive brand feedback.

To develop a brand strategy for Systagenix Wound Management that would allow them to have a unique voice in a competitive market.

The brand essence was summarised by the statement ‘Why Wait’. This spoke of a proactive company that had the expertise to deliver revolutionary wound care solutions.

A personal approach was adopted for the tone of voice in order to humanise the brand. This influenced the new name for the system along with how we described the four distinct product areas.

As part of the development of the identity we created a corporate brochure for the European side of the business. We focused on key areas of the business, its rich history and the architectural detail of their head office. The pure white embossed cover contained inset coloured translucent pages and rich photography to add interest and pace.

Following the rebrand, we were asked to flex the internal brand elements to refresh the internal quarterly magazine and make it more relevant and fresh for each publication.

The die-cut cover allowed the overall look to feel uniform and consistent while revealing a glimpse of the key features inside. The main spreads have been created with template elements to allow the publication to be cost effectively designed and produced each time, yet still have interest and pace.