Luto

New Identity

We developed and created a new brand, digital identity and dynamic website for Luto. The identity needed to be friendly and approachable whilst conveying absolute clarity and precision. We created a palette that was fresh and contemporary and was appropriate for both the end user and the healthcare industry.

The developed marque was iconic and abstract with a hand crafted playful feel which added to the softness and warmth of the brand palette.

[Luto Research Ltd Award Winning Brand Identity Logo Design]
[Luto Research Ltd Award Winning Brand Identity Guideline]
[Luto Research Ltd Brand Literature Stationery Design]
[Luto Research Ltd Symbol Award Winning Brand Identity Logo Design]
[Luto online website web design digital]
[Luto online website web design digital]
[Luto online website web design digital]

Royal Doulton

Head Office Redesign

We were approached by Royal Doulton to help them design their new head office following their acquisition by Wedgwood. We developed a materials palette to reflect the brand palette that had white at its core.

We encouraged the team to display fascinating objects from its archive to illustrate the company's innovative approach to product development. We chose to create a unique three dimensional wall tile based on a Minton floor tile that was manufactured in the Doulton factory. We created a reception, work and showroom spaces.

[Royal Doulton Head Office Reception refresh interior design]
[Royal Doulton Head Office Reception refresh Minton tile design]
[Royal Doulton Exhibition interior elaborate vinyl and pain wall patterns]
[Royal Doulton Exhibition interior elaborate vinyl and pain wall patterns]
[Royal Doulton Exhibition interior elaborate vinyl and pain wall patterns]
[Royal Doulton Timeline Brand Identity Graphic Illustration]

Clearly Business

Brand Guidelines

We were asked to come up with a name and identity for a new accountancy package for a partner company of Barclays – Clearly Business. The core of the product is to strengthen the relationship between accountants, their clients and Barclays.

Following a series of workshops we arrived at our name – eSync Direct which stemmed from the key brand attributes of ‘focused’ and ‘connected’. With the name established, we created a brand identity that taps into the key words through a circular lock up that is built of small triangles that represent the small businesses that the product is targeted towards, and their interconnection as a hub/community.

[Logo]
[Welcome page]
[Guidelines]
[Guidelines]

Sky

Retail Store Design

Following a four way pitch The One Off were appointed to develop a new customer experience for Sky at retail. Working collaboratively with the retail, marketing, and brand teams within Sky we created a new customer journey and way of selling Sky within a mall environment.

The flexible, modular design allows for a consistent brand and retail experience to be delivered across all mall types and formats. It is currently being evaluated before national roll out.

[Sky Media Adobe Air Touch Screen]
[Sky Media Adobe Air Touch Screen]
[Sky customer upgrades up 34%]

Primark

Denim Co. Relaunch Campaign

To support the rebrand of Primark's Denim Co range (also designed by The One Off) we created an integrated denim campaign which focussed on their range of fits. Our photography was clean and really let the denim do the talking. Offset with creative that had an editorial feel, we created oversize magazine spreads in window and continued this in store.

As part of the campaign we also created printed press magazines and had this converted to a digital flip book on Facebook.

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[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]
[Primark Denim campaign fashion shoot editorial style photography]

Ashfield in2focus

Inside Magazine

Following the rebrand, we were asked to flex the internal brand elements to refresh the internal quarterly magazine and make it more relevant and fresh for each publication.

The die-cut cover allowed the overall look to feel uniform and consistent while revealing a glimpse of the key features inside. The main spreads have been created with template elements to allow the publication to be cost effectively designed and produced each time, yet still have interest and pace.

[Inside magazine printed literature colourful copies]
[Inside magazine printed literature colourful copies]

Speedo

Brand Wagon

The Speedo Roadshow is a journey touring the UK and Europe, visiting key retail outlets, retailer HQs and top consumer events and festivals. The tour will enable the brand to showcase a greater depth of colours, patterns and contemporary styling throughout swim fitness, cup sized body shaping Speedo Sculpture, and Learn To Swim collections.

[Speedo Brand Wagon Truck Retail Exhibition Moving Pop-Up Pop Up Swimming Swim ]
[Speedo Brand Wagon Truck Retail Exhibition Moving Pop-Up Pop Up Swimming Swim ]
[Speedo Brand Wagon Truck Retail Exhibition Moving Pop-Up Pop Up Swimming Swim ]
[Speedo Brand Wagon Truck Retail Exhibition Moving Pop-Up Pop Up Swimming Swim ]

Capita Business Travel

Capita Business Travel Animation

We created an animation for Capita Business Travel to highlight the brands business travel proposition and attract people to the Capita exhibition stand. The animation was displayed across 9 seamless plasma screens at Earls Court in London and was a great success with extremely positive feedback from the client.