Luto

New Identity

We developed and created a new brand, digital identity and dynamic website for Luto. The identity needed to be friendly and approachable whilst conveying absolute clarity and precision. We created a palette that was fresh and contemporary and was appropriate for both the end user and the healthcare industry.

The developed marque was iconic and abstract with a hand crafted playful feel which added to the softness and warmth of the brand palette.

[Luto Research Ltd Award Winning Brand Identity Logo Design]
[Luto Research Ltd Award Winning Brand Identity Guideline]
[Luto Research Ltd Brand Literature Stationery Design]
[Luto Research Ltd Symbol Award Winning Brand Identity Logo Design]
[Luto online website web design digital]
[Luto online website web design digital]
[Luto online website web design digital]

Barclays

Barclays Piccadilly: Being: London

We designed a number of customer experiences within Barclays new Piccadilly flagship store. The installations aim to attract people into branch and build brand warmth through engagement and generosity.

Interactive elements were also developed to create a tool that focuses on providing local information rather than driving banking sales, presenting the constantly changing mood of London.

[We designed a number of customer experiences within Barclays new Piccadilly flagship store. The installations aim to attract people into branch and build brand warmth through engagement and generosity.

Interactive elements were also developed to create a tool that focuses on providing local information rather than driving banking sales, presenting the constantly changing mood of London.]
[Tbc]
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[tbc]

Best Buy

Retail Interiors - International

We worked with Best Buy for over 2 years across retail, interactive digital and international identity guidelines. Initial projects were more strategic and involved developing brand positioning in Europe, customer journey scenarios and writing zonal experience briefs.

The first European store was designed in Izmir, Turkey, followed by an award winning Flagship store at West Thurrock, in the UK, and then international implementation.

[Best Buy UK concept]
[Best Buy UK retail interior]
[Animations that promote a broad range of Best Buy\'s instore and remote services as part of the overall Best Buy UK launch. The promotion runs across multiple plasma screens throughout Best Buy store, with the aim to encourage customer inquiries at the in-store service hubs or just by talking to staff.]

Balfour Beatty

Interior graphics

Providing services to the construction, engineering, military housing and rail industries. Balfour Beatty work efficiently and invisibly on a daily basis, with many of their services going unnoticed by the public eye. We created environmental graphics for key locations in the service department, each vista with an individual branded graphic and bespoke message.

[Balfour Beatty environmental graphics for headquarters]
[Balfour Beatty environmental graphics for headquarters]
[Balfour Beatty environmental graphics for headquarters]
[Balfour Beatty environmental graphics for headquarters]
[Balfour Beatty environmental graphics for headquarters]

Barclays

Global Headquarters Building Branding

From temporary exhibitions at the Scottish Open to brand architecture at the Worldwide Headquarters, Canary Wharf, we now work with Barclays across retail, signage, interiors, identity and branding.

From pencils for meeting rooms to 160 brand walls across 15 floors, we expressed the Barclays brand, at appropriate volumes, through the new Worldwide Headquarters at Canary Wharf.

[Barclays Corporate branch of the future photography city location shoot]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays 1CP Style Guide Printed Literature Branding Identity]
[Barclays Global Branding Guidelines Headquarters Online Branding Internal Website Intranet]
[Barclays 1CP Churchill Place Building Finance Money Photography Location]
[Barclays 1CP Churchill Place Building Finance Money Internal Wall Graphics]
[Barclays 1CP Churchill Place Building Finance Money Internal Wall Brand Comms]
[Barclays 1CP Churchill Place Building Finance Money Mouse Mat]
[Barclays 1CP Churchill Place Building Finance Money Tea Cups Mugs]
[Barclays 1CP Churchill Place Building Finance Money Desk Tidy Organiser]